Great Wall Motors actively deploys new energy directly-operated stores to seek new breakthroughs in the market

Great Wall Motors plans to build new energy directly-operated stores to promote market expansion of its new energy products. According to "Wate Auto" report, Great Wall Motors is actively recruiting various talents related to directly-operated stores internally. This move will further strengthen Great Wall Motors' competitiveness in the new energy field and provide consumers with more choices and convenience.

Great Wall Motors has tried to guide dealers to participate in the construction of new sales models in the past few years, including supermarkets and 2S stores, but the results were not as expected. At present, Great Wall Motor's new energy models have not made breakthrough progress in the market. Part of the reason is that its dealer network is mainly concentrated in low-tier cities and non-core areas of high-tier cities. In order to change this situation, Great Wall Motors decided to personally intervene and explore the direct store model to better promote its new energy products. This move aims to strengthen the company's control over the sales process and increase product visibility and market share. Through directly operated stores, Great Wall Motors can directly interact with consumers and provide better after-sales service and warranty policies. This move is expected to bring greater market opportunities to Great Wall Motors and accelerate the sales growth of its new energy models.

According to the editor’s understanding, Great Wall Motors has recently introduced some people in charge with direct operation experience, including Feng Fuzhi, who once served as the project leader at Li Auto. At present, Great Wall's new energy direct-operated projects are in the strategic planning stage and have not yet begun substantial implementation. However, Great Wall Motors has initially conceived the location of its directly-operated stores, and plans to set up most of its stores in urban landmarks, supermarkets or commercial complexes.

Great Wall Motors has also opened some job recruitment related to the construction of direct-operated stores, including retail operations director, retail store manager, delivery manager, brand designer, direct-operated retail store Trainers etc. Among them, approximately 100 retail store managers need to be recruited, indicating that the number of new energy direct-operated stores planned by Great Wall Motors in the first batch may be close to 100.

Great Wall Motors achieved revenue of 173.410 billion yuan in 2023, a year-on-year increase of 26.26%. Although net profit attributable to the parent company fell by 15.22% year-on-year, in terms of car sales, Great Wall Motors' cumulative sales reached 1.2307 million vehicles in 2023, a year-on-year increase of 15.29%. It is particularly worth mentioning that Great Wall Motors has shown strong momentum in the field of new energy vehicles, with annual sales of new energy vehicles reaching 261,546 units. This data shows Great Wall Motors' competitiveness and development potential in the new energy vehicle market. Great Wall Motor's sales performance in 2023 further consolidates its position in the automotive industry and lays a solid foundation for future development.

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