According to news on February 2, today Apple announced its financial report. The revenue in Greater China has declined significantly.
Subsequently, Apple CFO Luca Maestri said that the company was not satisfied with the decline in revenue in China, but the Chinese market contained long-term major opportunities.
In addition to the unsatisfactory performance of the Chinese market, Maestri also warned that Apple's revenue growth may not be sustainable.
According to the financial report, Apple’s revenue in Greater China for the quarter was US$20.8 billion, compared with US$23.9 billion in the same period last year, a year-on-year decrease of 13%. Cook said that this is not too big. question.
Cook bluntly stated that Apple’s revenue decline was not due to the loss of iPhone popularity, but a reflection of overall economic problems.
In addition, Cook also emphasized that the iPhone business performed well in the fourth quarter of 2023, and we occupied four of the top six smartphone sales in Chinese cities.
Regarding the rise of domestic mobile phones, Cook is not too concerned about it. He does not believe that everyone will buy Huawei instead of iPhone....
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