Luca Maestri talks about Apple's revenue decline in Greater China: Maintain confidence in the Chinese market

According to news on February 3, the recent financial report of Apple’s Greater China region has attracted widespread attention. It is understood that Apple is dissatisfied with the revenue decline in the region, but still has long-term confidence in the Chinese market and believes that there are significant opportunities.

Apple Chief Financial Officer Luca Maestri said in an interview that although they are disappointed with the decline in revenue in Greater China, they are well aware of the potential and importance of the Chinese market. He emphasized that the company will continue to be committed to the development of the Chinese market and actively seek new growth opportunities.

It is understood that the revenue decline in Greater China was mainly due to weak iPhone sales. At the same time, the strong performance of domestic mobile phone brands such as Huawei in the market has brought certain competitive pressure to Apple. However, Apple CEO Tim Cook insisted in an interview with foreign media that iPhone sales in the Chinese market are still strong and occupy four of the top six sales positions in the market.

Cook emphasized that declining iPhone sales were only part of the reason for the decline in revenue, and overall economic issues were also at play. He pointed out that taking into account the impact of factors such as exchange rates, the 13% year-on-year decrease in revenue in Greater China would have a relatively small impact on the company as a whole.

When talking about the competitive situation in the Chinese market, Cook emphasized that China has always been one of the most competitive markets in the global smartphone market, and said that Apple will continue to increase investment in the Chinese market and strive to improve products. and the quality and competitiveness of services.

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