MiHoYo has no intention of recreating 'Genshin Impact'

Speaking of MiHoYo, if you are not a player in the two-dimensional game circle, you may not be familiar with it, but when it comes to "Genshin Impact", you can definitely follow it with the sentence: "Start!" Regardless of whether you can play it or not. If you play "Genshin Impact", you will most likely have heard of its Internet memes, which also shows that this game has extremely high popularity and national popularity.

It has been nearly ten years since MiHoYo was founded in 2014. The pace of game launches can be summarized as "less but better". "Honkai Academy 2" was launched in 2014 and "Honkai 3" was launched in 2016. The phenomenal open world game "Genshin Impact" was launched four years ago and "Undecided Event Book" was launched in the same year. "Honkai: Honkai Impact" was launched last year. "Star Railway" also has considerable popularity.

Although there are only five games in total, MiHoYo has firmly established itself as the "third" player in the domestic gaming industry with just these five games. It can be said that it is unparalleled in the limelight.

(Source: TGA)

It can be seen that the games previously launched by MiHoYo have great popularity and quality, and there are also phenomenal works such as "Genshin Impact". The public's expectations and requirements for MiHoYo are gradually increasing. , then "Zero", as MiHoYo's sixth game, is about to enter public beta. For MiHoYo, whether it can continue the success of its predecessors has naturally become the focus of players' attention.

Past results are certainly gratifying, but if MiHoYo wants to meet players’ expectations, then “Zero Zero” must show strong strength in terms of game quality and gameplay.

## (Photo source: "Zero Zero")

How is the quality of "Zero Zero"?

As an "action meat pigeon" game, judging from the current internal beta news, the content of this game is fully worthy of players' expectations. In general, although the combat mechanism is suspected of being "stitched", it is indeed good enough. There are also puzzle-solving and other gameplay. Judging from the content of the plot, it is considered "gossamer" in the mobile game market. . Of course, it’s not enough from the perspective of client gaming.

The overall style of "Zero Zero" is very different from that of "Mi-series" games. You can hardly tell that this is made by MiHoYo just based on the screen. game. The overall tone in the game is gray and has low saturation, giving it a retro feel.

(Photo source: "Zero Zero")

Plot In terms of aspect, "Zero" is in the form of animated comic dialogue, and its plot can be watched repeatedly, which is good.

(Photo source: "Zero Zero")

Game In terms of maps, the map of "Zero Zero" is not an open world map type. It does not have the map running mechanism like "Genshin Impact" and "Collapse Star Railroad". The maps of the main plot and branch plots are all in "TV". "Machine", that is, it is carried out in a "two-dimensional space". The advantage of this is that it can enrich the strategic and decryption elements of the game. In this regard, the map design of "Zero Zero" is indeed quite interesting.

(Photo source: "Zero Zero")

Let’s talk more As for the combat mechanism, there are site and character restrictions, and it is an "enemy-locking system" that can be played alone or in groups, and the perspective will also move with it. This is very suitable for "handicapped parties". The combat threshold is greatly lowered, and players can get started quickly.

(Photo source: "Zero Zero")

Finally It is the tradition of "Mi series" games - card pool. It can be said that "the ancestral method is immutable". "Zero" is still divided into two types of card pools, namely "permanent pool" and "limited pool". .

(Photo source: JueZuZero)

In summary According to the summary, "Zero Zero" inherits most of the advantages of Mi-series games and is worth looking forward to in terms of style, plot and action. At the same time, it also shows some new ideas in terms of game map form and combat mechanism. However, these are preliminary impressions based on internal testing data, and the specific game experience has yet to be explored and evaluated by players themselves.

Can "Zero" become a hit?

So can "Zero" become the next phenomenal game?

Before answering this question, let us first turn our attention back to "Honkai Impact: Star Rail". This game is accurately positioned as a "side game", which is to attract those players who have quit the game. , or players of the original Honkai Impact series games come in and continue to convert into MiHoYo’s traffic.

(Photo source: "Honkai Impact: Star Rail")

Therefore, it is a game that accurately matches the current situation of MiHoYo, and perfectly completes the mission of Genshin Impact as a "secondary game". If it were separated from the traffic and player pool of "Genshin Impact" and the Honkai Impact series, the daily activity and revenue of "Honkai Impact: Star Rail" during the public beta would never be as "gossamer" as Genshin Impact.

So, in my eyes, "Honkai: Star Rail" is not a 100-point game, because the turn-based strategy gameplay is destined to be niche, and there are gaps in the gameplay. But the combination of "Genshin Impact" and "Honkai: Star Rail" is 100 points.

(Photo source: "Honkai Impact: Star Rail", "Genshin Impact")

Looking at "Zero" again, compared to "Honkai Impact" with its obvious commercial mission, it does not fit well with the current situation of MiHoYo. It is a game with action and meat pigeons. Although the track has little conflict with "Genshin Impact" and will not occupy the number of players of Genshin Impact, it does not have the traffic blessing of the Honkai Series like "Honkai: Star Railroad", so there is no absolute area. If you want to succeed, you basically have to rely on the level of the game itself, and there is not much support from the "organization".

The potential "exploration-oriented", "plot-oriented" and "turn-based" players in mobile games have been discovered by "Genshin Impact" and "Honkai Impact: Star Rail". I don’t know how many potential action and meat pigeon players there are? The answer to this question will emerge when the Zero Zone public beta is launched.

It is worth mentioning that SensorTower previously released the 2023 annual inventory of Chinese mobile games overseas. Regarding game revenue, MiHoYo’s “Genshin Impact” and “Honkai Impact: "Star Railway" ranked first and third respectively. Among them, "Honkai Impact: Star Railway", which was launched in April, became the overseas mobile game with the highest revenue growth in 2023.

(Photo source: Sensor)

Sony also launched it In addition, PlayStation also revealed that it will continue to cooperate with miHoYo and hopes to bring more market linkages in the future, such as holding offline events and developing customized DualSense and PlayStation hardware peripheral products. No wonder netizens jokingly call "Genshin Impact" the "escort masterpiece" of PS5.

(Source: Sony)

So whether JueZuZero can continue such a grand occasion? For now, Xiaolei is pessimistic. In view of the fact that the target players of "Zero Zero" are inherently niche, and this type of game is too fast-paced, the number of players is bound to not be too large. And I think that even "Honkai Impact: Star Rail", which once surpassed "Genshin Impact" in terms of daily activity when it was launched, has no such chance, and "Zero Zero" seems to have a smaller group of action meat pigeons than "Honkai Impact". Railways are more niche.

Where is the next "Original God"?

Looking at the several games that have exploded in the domestic mobile game market and have survived to this day, Xiao Lei believes that there are three masterpieces: 2015’s “Honor of Kings”, 2018’s “Peace Elite”, and 2020’s "Original God".

With the rapid development of the mobile game market, China's huge mobile phone user base provides huge potential for this market. The success of "Honor of Kings" and "Peace Elite" is largely due to Tencent's strong social platform foundation, and they both have corresponding popular global PC game types (League of Legends and PUBG).

(Photo source: "Glory of the King")

But " "Genshin Impact" is different. It does not have a popular global PC game genre like the previous two games, nor does it have the powerful social platforms of Tencent (WeChat and QQ) to "cover the bottom line". And it is still a PVE type game with almost no social aspect.

Then why can it still break out in such a red ocean market as mobile games?

First of all, with the rapid development of the two-dimensional group, ACG culture is becoming more and more popular and popular among young people. These ACG platforms and "Genshin Impact" complement each other, attracting more and more other "non-two-dimensional groups" They also came to join in the fun, which caused all kinds of memes to fly all over the place and the popularity skyrocketed. Moreover, the two-dimensional track has always been the weakness of Tencent and NetEase, so there were no domestic games that could compete with "Genshin Impact" at the time.

Во-вторых, "Genshin Impact" - мобильная игра, в производство которой MiHoYo вложил более миллиарда. Объективно говоря, по музыке, графике, моделированию и мировоззрению она опережает аналогичный период. Отечественные игры , а также стала пионером в обеспечении взаимодействия данных между тремя терминалами и всеми платформами.

# (Источник фото: «Genshin Impact»)

И самое главное, что самая фундаментальная причина, по которой «Genshin Impact» стала такой популярной, заключается в том, что: на внутреннем игровом рынке она запустила игру с открытым миром на мобильные телефоны.Игровой режим. В то время это считалось революционным нововведением для мобильных игр, потому что до «Genshin Impact» игрокам было трудно испытать этот игровой режим с открытым миром на мобильной платформе.Он имел не только очень обширную карту, но и Степень свободного исследования также очень высока.Игроки могут наслаждаться исследованием неизведанного, открытием секретов и взаимодействием с разнообразной средой в игре.

#(Источник изображения: «Зельда: Дыхание дикой природы»)

# написано в конце

##. «Технологии, промышленность и торговля» Михи Юю (сначала разрабатываются технологии, а затем зарабатываются деньги) сломала отраслевую модель «Технологии, промышленность и технологии» Tencent и NetEase (сначала зарабатывание денег, а затем разработка технологий).

Но ее успех обусловлен не только высокими инвестиционными затратами на производство, высоким качеством производства и инновационным игровым процессом. Более того, необходимо принять во внимание ряд невоспроизводимых условий, таких как «нужное время, правильное место, нужные люди и нужные люди». Поэтому MiHoYo или другим производителям сложно скопировать столь феноменальную игру.

#И «Зеро» нелегко продолжать такой успех. Несмотря на это, компания по-прежнему надеется использовать свои высококачественные производственные стандарты, чтобы открыть рынок для новых категорий и открыть новое пространство для роста для MiHoYo.

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