LG Display's new generation of MLA-OLED panels makes a stunning debut and is expected to lead the new market trend in 2025

According to industry insiders, LG Display, as a world-renowned smart TV and display panel supplier, is planning to launch a series of major innovations in the field of OLED display technology. Details of these innovations were first revealed at CES in January Small-scale discussions were held behind closed doors at the 2024 exhibition, but it was not until recently that relevant details were gradually exposed through media reports. These innovative measures are expected to further enhance LG Display's competitiveness in the field of OLED display technology and bring consumers a better visual experience.

At CES 2024, LG Display and Samsung Display displayed two OLED G4 and S95D panels respectively. Both panels can reach a peak brightness of 3,000 nits at 3% APL. However, in practical applications, they cannot maintain this high brightness across the full screen. For example, LG's MLA-OLED panel's brightness drops to 250 nits when displaying a pure white image, while Samsung's latest QD-OLED technology can only reach 300 nits under the same conditions. So, while these panels perform well under certain conditions, they suffer from a dip in brightness when displayed full screen.

It is worth noting that LG Display has demonstrated the power of its next-generation MLA-OLED panel. According to display supply chain consulting firm DSCC, the peak brightness of this new panel has been significantly improved compared to panels shipped this year. The peak brightness of the prototype in testing was as high as 3,700 nits, an increase of 23%. In the future, the panel brightness of the retail version may approach 4,000 nits, bringing users a better visual experience. This technological breakthrough will further enhance the performance and competitiveness of OLED displays and is expected to lead the market trend.

According to my understanding, the next generation MLA-OLED panel is planned to be officially launched in 2025. LG Display is expected to display the panel at the CES 2025 exhibition in January 2025, presenting a stunning display effect to consumers around the world. In addition, LG Electronics also plans to launch a transparent 77-inch Signature OLED T panel later this year. This innovative product will further enrich the application scenarios of OLED display technology and lead the industry development trend. We have reason to expect LG’s innovations and breakthroughs to bring users a better visual experience.

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