Huawei strikes again: new trademark 'Hejie' unveiled, accelerating its layout in the automotive field

Huawei Technologies Co., Ltd. recently submitted a trademark application called "Hejie", which is classified as a means of transportation. Currently, the trademark is awaiting substantive review.

Huawei has previously laid out trademarks related to the word "Jie", including "Wen Jie", "Zhi Jie", "Xiang Jie", "Ao Jie", "Zun Jie" and "Huan Jie". Among them, some trademarks have completed the registration process. In particular, the "Wenjie" brand was created through the cooperation between Huawei and Thalys, while the "Zhijie" brand is the result of the joint efforts of Huawei and Chery.

# It is understood that Huawei’s cooperation in the automotive field remains strong. In addition to the announced partners, the media also revealed cooperation plans with BAIC, JAC and other automakers. It is said that these cooperative brands may be named "Xiangjie" and "Aojie". In addition, in order to further expand its market share, Huawei is also actively negotiating with major automobile manufacturers across the country to seek more cooperation opportunities.

Huawei recently announced a strategic cooperation with Lantu Automobile, further consolidating its layout in the automotive industry. The move will provide more growth opportunities for Huawei's position in the automotive market.

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