After holding the classics in hand, do you want an unlimited future? How ambitious is Xishanju?

About Xishanju, this leader in the martial arts category has never stopped exploring diversified directions over the years. But where is the more precise way?

In a recent exclusive interview with Xinhuanet, Guo Weiwei had more prospects when talking about the development path of Xishanju’s unique enterprise. Regarding this, we It can probably be broken down into two parts:

In the long term, Xishanju’s vision is to become a “respected company”, while in the short term, it may be a near-future science fiction mecha. The success of the multiplayer battle game "Unlimited Machine" and "Jian Wang 3 Unbounded" that connects mobile and PC dual-end data.

Why is this a choice?

Road to Sustainable Development: Be Bold First

We can first take a look at Xishanju’s R&D philosophy. Guo Weiwei mainly talked about three directions in an interview with Xinhuanet: First, have ideals Have vision; second, have courage; third, have the right people. To put it simply, it means rushing in the same direction with a group of like-minded people!

Regarding the birth of "Unlimited Machine", it may be difficult for any other game company in the industry to reach the current stage. After 8 years of preparation and 3 re-approvals of the project, perhaps boldness is not enough to describe this research and development model, right? From the perspective of outsiders like us, it may not be an exaggeration to say that this product is an obsession of Guo Weiwei, a "mecha fan".

"Why choose the direction of mecha science fiction? I think it is when a country is confident enough, you set the rules instead of just complying with the rules. So I think a strong nation, a strong country , tells the story of the future, and tells the story of the sky and the sea.”

When talking about the business layout of Xishanju, Guo Weiwei gave his own explanation for this "obsession".

This kind of momentum is also evident in the lighting up of the technology tree. Moreover, Xishanju seems to be a bit "stubborn" when it comes to innovation. In the words of gamers, this is a somewhat extreme method of adding points.

#They also seem to have a persistent mentality regarding the issue of full talent points in the self-developed engine. Take "Jian Wang 3" as an example. According to Guo Weiwei, part of the content still uses a game engine developed entirely from scratch. The same is true for the upcoming "Jian Wang 3 Unbounded" that will be launched across both PC and mobile terminals. The self-developed "Lingjing Engine" with a large amount of research and development costs can integrate a large number of game resources into mobile terminal specifications and realize terminal-hand Interoperable goals.

The most important thing is that this bold innovation is also reflected in the positioning of "Jian Wang 3 Unbounded". According to the official statement, the positioning of this game will be different from most of the games currently on the market. Mobile game products, with time-based charging, terminal-to-mobile interoperability, season system, and direct sales of appearance, can be said to be a full-platform game that has never been seen before and may not be followed by others in the future. And in terms of subsequent product design, "Jian Wang 3 Unbounded" will not approach the mainstream MMO mobile game design ideas. What Xishanju wants to achieve may be more to let people experience the interaction between people in a limited time.

Don’t worry about whether you can succeed or not, opportunities are reserved for those who are prepared!

But will players definitely pay for the works produced by this seemingly responsible R&D philosophy and operational ideas?

of course not. As mentioned earlier, Guo Weiwei believes that "games are not guaranteed to be successful" because as a human-made product, the core of it is the producer. In addition to production and operation, he must also understand marketing and innovation, and even understand and convey emotions. and experience, "So it is really too difficult for him." "Many things come from people's experience of life."

This is probably the most peculiar point in Xishanju's corporate thinking. . In other previous interview shows, Guo Weiwei also said directly, "Even if "Unlimited Machine" is not as good as imagined, we will continue to make it. At least we have learned a lot."

No one knows whether "Unlimited Machine" can become the second "Jian Wang 3". In a previous external interview, Guo Weiwei also revealed that in November 2021, because The direction and goals were not unified enough, and the morale of the "Unlimited Machine" project team was low until they reorganized the entire project.

But in the interviews and conversations between the two parties, it seems that whether it is Guo Weiwei or "Xishanju", they do not take success so seriously. In Guo Weiwei's words, "There is no guarantee of success in games."

In fact, if we only look at the current reputation, it may not be a problem to support a small team with "Unlimited Machine", but as Guo Weiwei said, "Can it become a hit?" , just waiting for an opportunity." Opportunities actually only come to those who are prepared. After the product is launched, more depends on the details at the operational level.

Looking at the past, there are many products that opened high and sold low, and the place where they were defeated first was often due to poor operating ideas. However, on this issue, judging from Guo Weiwei's interview with Xinhuanet, he seems to be quite confident.

After all, products such as "Jianduo 3" can persist for so many years. Without the support of sufficiently refined and effective operating strategies, they may have collapsed long ago. Take the most common user services as an example. In Guo Weiwei’s words, they will pay more attention to the user’s sense of participation and “make users as friends, rather than simply contact them.”

Regarding this point, the most intuitive thing is probably the "invisibility" that is different from the R&D personnel of many other game companies. Many producers or team leaders of Xishanju have posted on social platforms such as Weibo It can be said to be very active. Guo Weiwei was even ceremoniously put on the "debut" stage by players before.

You still have to be brave enough to make tags and new tags!

Of course, these are actually just new ideas in operational strategies. Each company has its own unique label. No matter what the method is, in the end we all reach the same goal.

Taking a step back, it is actually a kind of recognition and honor for a company to be labeled by players. For example, NetEase MMO and Tencent are good at competitive games. But if there is only one label all the time, it may be a disaster. As Guo Weiwei said, "This is a good thing and a bad thing. It is good for enterprises to have a clear positioning, but on the other hand it also limits a lot of development."

It is not difficult to know the dilemma, but the most critical issue is to dare to break through it. Looking at the global game industry, for disruptive innovation, many companies often choose to carry out horizontal and refined development in one category. But Xishanju's boldness is quite unexpected.

The answer they gave was mecha science fiction, which is actually a very interesting choice. If the "Swordsman Love" series represents the inheritance of the classic martial arts spirit and a sense of mission to promote traditional culture, then the mecha sci-fi themed "Unlimited Machine" may represent more of an infinite possibility for the future. exploration.

Two completely opposite directions, the courage in them is not bad.

On the other hand, although in recent years, the popularity of domestic science fiction works such as "The Three-Body Problem" and "The Wandering Earth" has ignited the potential of this field. But compared to other genres, "Unlimited Machine" can still only be regarded as a "niche" category, full of unknowns. On the contrary, the changes brought about by "Jian Wang 3 Unbounded" are more likely to be successful, in addition to conforming to the trend of the times. The most important thing is that it allows the outside world to see that Xishanju is not lying down and resting on its laurels. Even if they are walking a difficult road, these people still seem to be content.

Whether it is the former or the latter, they also represent Xishanju’s bold and diversified layout, which has never stopped. After all, Guo Weiwei said at the beginning, "You must have courage."

Summary: Use the energy of climbing Mount Everest to run your business

Of course, you can't make anything interesting with just a passion. Yes, a work that can keep people playing. Rather than saying that Xishanju is a company that dares to innovate, it would be better to say that it is a place with “clear ideas”. Whether it is their understanding of innovation, diversified layout, or specific product operation strategies, their goal has always been clear: to serve users well.

In other previous reports, Guo Weiwei once used climbing Mount Everest to describe the future of "Unlimited Machine". This may also apply to "becoming a respectable person" company" as a small goal. Perhaps because of this, they also have a concrete idea of ​​the future path: "Aim high and be down-to-earth." Last year, Xishanju also officially upgraded its corporate vision: "Becoming a holy place for gamers", and officially announced the core corporate values ​​​​of 2.0: embrace innovation, be brave in challenges, keep in mind the original intention of creation, and always choose to spread goodwill and create hapiness!

I just don’t know if this development model of Xishanju can be replicated by other Chinese game companies and form another “Xishanju” model based on this?

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