Global tablet shipments in 2023 hit a new low since 2011: Apple, Samsung, Lenovo, Huawei, and Amazon all fell

According to news from this site on February 7, after Canalys released the data, another market research agency IDC also released an estimated report on global tablet market shipments in 2023.

The report estimates shipments in the fourth quarter of 2023 to be 36.8 million units, a year-on-year decrease of 17.4%, the largest decline in the fourth quarter since 2016.

Global tablet shipments are estimated to be 128.5 million units in 2023, a year-on-year decrease of 20.5%, and global shipments are the lowest since 2011.

Anuroopa Nataraj, senior research analyst for IDC Mobile and Consumer Device Tracking, said:

With no significant improvement in the economy, consumers are spending their money on other aspects besides consumer electronics, tablets Computers may not be high on your priority purchase list.

Some rebound opportunities are expected in 2024, assuming the economy is in better shape during the year.

However, the overall challenges of the tablet market still exist. The technological progress around artificial intelligence may be more concentrated on personal computers and smartphones in the next two years, and the exploration of tablets may still need to be postponed. some time later.

Broken down into brands, Apple fell 29.3% year-on-year in the fourth quarter of 2023 and dropped 19.8% year-on-year for the whole year. Shipments declined significantly, but it still successfully maintained its position in the tablet market. top spot.

Samsung still ranks second, with slightly improved performance and little change in market share this quarter and full year. Xiaomi and Huawei both posted solid growth in the fourth quarter, at 35.0% and 21.2% respectively.

In Q4 2023, Xiaomi’s aggressive marketing and expanding global footprint helped the company push Amazon out of the top five, while Huawei was the only one among the top five companies. With the best annual performance, shipments fell only 4.0% year-on-year.

Global tablet shipment report for the fourth quarter of 2023: Shipment unit is million units.

##40.6% 21.147.4%-29.3%Samsung7.3##HUAWEI2.67.1 %2.31.620.6%9.8 22.1%-22.7%100.0%2023 Global Tablet Shipment Report: Shipment units are in millions of units. 2023 Shipments

Company	23Q4 Shipment	23Q4 Market Share	22Q4 Shipment	4Q22 Market Share	YoY Change
Apple	##14.9
	##19.8%	7.8	17.5%	-6.6%
2.8	7.6%	##2.3	5.2%	21.2%	##Lenovo
		##5.2%	12.9%		xiaomi
##4.3%	1.2	##2.6%	35.0%	##Others	7.6
				##Total	36.8
44.6	100.0%	-17.4%			Company

2023 Market Share##48.511.67.1%-19.7%9.15.6%-4.0%16.0##34.1Total128.5100.0%161.6

2022 shipments	2022 market share	YoY growth		Apple	##37.8%
60.5	37.4%	-19.8%	Samsung	26.2	20.4%
30.4	18.8%	-13.9%	##Lenovo	9.3	7.2%
			Huawei	8.7	6.8%
			Amazon	5.5	##4.2%
9.9%	-65.9%		Others	30.3	23.6%
21.1%	-11.1%
##100.0%	-20.5%	The original address of the report is attached to this website. Interested users can read it in depth.

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