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Just cut off the Metaverse department! Disney invests in Epic Games to create gaming and entertainment universe
Just cut off the Metaverse department! Disney invests in Epic Games to create gaming and entertainment universe
The Walt Disney Company announced last year that it would invest US$1.5 billion in Epic Games. The two parties will jointly create a new, open, and long-lasting "game and entertainment universe." This cooperation is Disney's largest investment in the field of games, marking its emphasis on the game industry and its optimism about its development potential. Through this move, Disney hopes to use Epic Games' technology and innovation to provide users with a richer and more immersive entertainment experience, while further expanding its influence in the entertainment field. This move further proves the huge potential of the gaming industry and Disney’s strategic layout for gaming.
According to an official statement, Disney plans to acquire a stake in Epic Games for $1.5 billion, but it still needs regulatory approval.
Disney plans to cooperate with Epic Games to create a giant "game entertainment universe" based on its own IP and "Fortress Heroes" to provide consumers with a first-class gaming experience. This universe will interact with stories and characters from Disney, Pixar, Marvel, Star Wars, and Avatar, and players will have the opportunity to create their own stories and experiences and communicate with Fortress Heroes.
Disney CEO Bob Iger said that this investment may be one of their largest attempts to invest in the gaming field in their history. This also provides Disney with significant growth and expansion opportunities.
The statement pointed out that Disney has long been using Epic Games’ Unreal Engine for film and television editing and theme park production, such as “Star Wars: Galaxy’s Edge.” New giant universe projects will also continue to be developed using this technology.
Disney established the Metaverse Department in 2022, aiming to bring users into Disney’s unique Metaverse world through technological revolution. The move also means the Metaverse could potentially be used in fantasy sports, theme parks and other consumer experiences. Sadly, however, the department was eventually shut down in March last year and almost all employees were laid off. Specific details were not announced.
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