Meizu announces All in AI strategic adjustment, smartphone business will continue to retain software and hardware maintenance services

On February 18, Meizu announced a strategic adjustment. While All in AI, it will stop the development of new traditional smartphone projects, fully invest in "Tomorrow's Devices" AI For New Generations, and enter the promising AI technology Sina tide.

From the MP3 era to the smartphone era, Meizu has become the pioneer of domestic smartphones. Today, from the smartphone era to the AI ​​era, Meizu stands at a new starting point. Through continuous innovation and hard work, we will strive to become a leader in the field of AI technology and bring users multi-terminal, full-scenario, and immersive fusion experience.

Currently, with the global mobile phone market’s extended replacement cycle, limited space for consumer innovation, and intensified vicious competition in the industry, the mobile phone industry is facing unprecedented challenges. At the same time, mobile phone products rely solely on hardware upgrades and parameter competition, which can no longer meet the diversified and comprehensive use needs and experience of consumers. The industry urgently needs to find new sustainable development directions.

After two years of team building, resource allocation, product layout and sufficient pre-research on related technologies, Meizu now has the ability to fully transform into the AI ​​field. As a comprehensively developed technology ecological company, Meizu has a complete R&D and supply chain hardware team, as well as a systematic development, design, and interactive software team, which will provide solid technical support and service guarantee for Meizu All in AI. .

At this AI conference, Meizu also announced the details of its AI strategic plan, including building AI Device products, reconstructing the Flyme system and building an AI ecosystem.

Among them, creating AI Device includes product form AI native design, hardware computing power AI global call, etc. By reconstructing the product form of hardware, it brings more intelligent and intelligent services to users. Convenient and innovative AI product experience; the Flyme system will also reconstruct the system and applications from the bottom level, allowing AI technology to be more deeply integrated into the operating system and bringing users a more intuitive AI interaction experience. In addition, Meizu will also focus on building an AI ecosystem and fully open Meizu AI Device hardware to many top international large-scale model teams, including OpenAI, to jointly promote the innovation and development of AI technology.

Meizu will gradually complete the All in AI vision through three years of ecological layout and technology accumulation. According to the plan, Meizu’s new mobile operating system for the AI ​​era will undergo system updates in 2024 to build the infrastructure capabilities of the operating system for the AI ​​era; in addition, Meizu’s first AI Device hardware product will also be officially released within this year and will be The world's top AI Device manufacturers are competing head-on.

Users are always Meizu’s “most valuable wealth.” Taking into account the transition needs of new and old users, during the Meizu All In AI transition period, the user experience and services of the original Meizu Flyme, Flyme Auto, Flyme AR, MYVU, PANDAER and Wujie Zhixing businesses will not be affected. At present, Meizu has completed the construction of 300 retail stores and 400 service stores in offline channels. The stores cover all parts of the country and will continue to provide users with convenient and high-quality service experience.

#In addition, Meizu mobile phone products currently on sale will continue to provide users with normal software and hardware maintenance services. Users who have purchased Meizu 20 series and Meizu 21 flagship mobile phones will still enjoy the original after-sales and related service guarantees.

With the announcement of the “All in AI” strategic plan, Meizu will embark on a new journey of technological innovation. In the future, Meizu will work closely with the world's top technology companies to jointly promote innovation and breakthroughs in AI technology, and is committed to creating multi-terminal, full-scenario, and immersive integration experiences for users.

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