Gaohe Automobile announced a major decision on the first working day after the Spring Festival: the company will enter a six-month shutdown.
According to internal information, Gaohe Automobile detailed the employee salary adjustment plan at an internal meeting. Specifically, employees' wages before February 18 will be paid as usual; employees who choose to stay in the company before March 15 can only receive basic wages; while employees who join after March 15 will receive basic wages stipulated by the Shanghai Municipal Government. salary.
According to the editor’s understanding, Gaohe Automobile has previously implemented a series of financial adjustment measures, including deferring January wages, canceling year-end bonuses, and reducing salaries for all employees. Although the company plans to repay January wages at the end of February, these measures do not seem to have brought about an improvement in economic conditions.
According to media reports, employees of Gaohe Automobile revealed that employees have been prohibited from entering the factory. Since January this year, the factory has entered a semi-stop state and has not yet produced cars. This is in sharp contrast to the past production of 80 cars per day. Gaohe Automobile has not officially responded to this matter.
HiPhi, as a luxury smart pure electric brand released by Chinese Express, has been attracting attention since its release in July 2019. Currently, the brand owns HiPhi X, HiPhi Z and HiPhi The pricing of the three Y models even exceeds that of BMW and Audi, and is comparable to that of Mercedes-Benz. However, despite its high pricing, Gaohe Auto's sales did not meet expectations. Data shows that in 2021 and 2022, Gaohe Automobile’s annual sales will be only 4,237 and 4,349 vehicles respectively. By 2023, its average monthly sales dropped to only 355 vehicles. Such sluggish sales undoubtedly put huge pressure on Gaohe Automobile's financing and construction needs.
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