According to Nikkei Asia, Google plans to transfer some Pixel mobile phone production lines from China to southern India factories in the second quarter of this year to reduce dependence on the Chinese supply chain. They plan to manufacture Pixel 8 Pro models in India with the aim of tapping into the world’s second largest smartphone market, the Indian market.
#According to reports, people familiar with the matter revealed that Google set ambitious sales targets for Pixel phones last year, planning to ship 10 million units in 2024. tower. According to IDC data, the Indian smartphone market grew by 1% last year to 146 million units, with growth in the second half of the year reaching as high as 11%.
Google plans to take the lead in preparing the production line of the Pixel 8 Pro phone at its factory in southern India, and expects to start production of the high-end phone in the second quarter of this year. Subsequently, they plan to assemble Pixel 8 phones at a factory in northern India by mid-year.
Previously, Google already had a Pixel mobile phone production line in Vietnam.
It is understood that Apple has already begun to assemble some iPhone models locally in India and has successfully attracted some parts and assembly suppliers to set up factories in India. This practice of producing mobile phones in India helps to avoid import tariffs, thereby lowering the price of products, which in turn helps attract more consumers in developing market markets.
Analysts pointed out that Google’s decision to set up a factory in India took into account various factors such as the country’s investment incentives, import tariff policies and huge domestic market.
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