Behind the 'electricity is lower than oil', BYD reduces dimensions and attacks fuel vehicles

On February 19, BYD suddenly announced the launch of the Honor version of Qin PLUS and Destroyer 05. The entry-level prices of the two models are as low as 79,800 yuan.

#The Honor Edition model released this time is not a replacement for the previous Champion Edition. While not reducing configurations, the two new models have also been upgraded in the field of intelligence, adding two major configurations: intelligent voice continuous calling and intelligent power on and off, and a new white-glazed green color scheme to meet all-round and multi-level needs. The needs of family sedan users “both want and want”.

Reducing prices without reducing configurations, BYD holds on to pricing power

Different from industry management, the two new Honor Edition cars released by BYD this time, while reducing prices, not only do not reduce configurations, On the contrary, additional allocations - this wave of reverse operations demonstrates BYD's strong pricing power, as well as its impressive product power and brand appeal. Behind it is the scale and technological advantages of BYD's entire industry chain. BYD's confidence lies in its two trump cards: product strength and pricing power.

Last year, BYD shouted the slogan of "same price for oil and electricity" and lowered the price of Qin PLUS Champion Edition to less than 100,000 yuan, breaking through the A-class The line of defense built by fuel vehicles over the years. At the end of last year, BYD Qin PLUS DM-i Champion Edition added new sales and preferential policies, and the price "officially fell below 90,000 yuan", with the starting price reaching 89,800 yuan. In 2023, the cumulative sales of plug-in hybrid models such as BYD DM-i reached 1.438 million units, a year-on-year increase of 52%, achieving an explosion in both market sales and user reputation.

At the beginning of this year, BYD took the lead and took up the banner of change from oil to electricity. It is no exaggeration to say that this is not only an important move for BYD to promote the development of new energy vehicles, but also the ultimate showdown between domestic electric vehicles and joint venture oil vehicles.

Building support from the entire industry chain to build a national family sedan

In this competition between independent brands and joint venture brands, Chinese automobile consumers have become the biggest beneficiaries. While car companies compete for products, configurations, and prices, consumers receive tangible benefits.

To some extent, Qin PLUS DM-i and Destroyer 05 are already the two most cost-effective models in the Chinese automobile market. After the Honor Edition is launched, it can be expected that many young working-class families will make it the first choice for their first car.

In 2023, my country’s per capita disposable income will be 39,200 yuan. Based on this calculation, the couple’s annual income is almost equivalent to a Qin PLUS Honor Edition. Selling price. The "Americans can buy a car after working for a year" that the Chinese people once envied has been realized by Qin PLUS.

In the final analysis, it is able to force joint venture brands to reduce prices in exchange for sales because BYD has insight into and grasps the needs of the market and consumers. Compared with the "three aunts on the road" who have enjoyed premium prices for a long time but have done nothing to improve their products, BYD is more willing to listen to the needs of consumers and align its products and selling prices with market needs. Only this kind of national car that benefits consumers can truly serve as the "jewel in the crown of industry."

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