Heavy! Microsoft Gaming President Reveals How Blizzard Games Will Return to Chinese Servers

Recently, Phil Spencer, president of Microsoft’s gaming department, was interviewed and talked about Xbox’s growth, multi-platform strategy, Activision Blizzard games coming to XGP, recent layoffs, and the future of physical disc games. From this, we seem to be able to get a glimpse of Blizzard games. The way the national server returns.

Microsoft Phil Spence said that the global gaming business is large but has almost no growth. There are 200 million households around the world that use consoles to play games, and this number has not changed in the past five or six years. After experiencing the epidemic, they found a way to make more money from each player. The specific solution is to "find new customers through new game delivery methods and make these games accessible to players who cannot play today, regardless of Is it the equipment, the access method, or the price of the game.”

He did not disclose when Call of Duty will join the Game Pass subscription service, but he made it clear that Activision Blizzard’s flagship IP will continue to be launched. He said, “Our goal is to have all games from ZeniMax, Activision Blizzard, and Xbox Game Studios available on Game Pass on the first day.” “There is still some development work required to allow Activision Blizzard games to be available on Game Pass.”

If all Activision Blizzard games are available on Game Pass, then the return of the Chinese server will be determined. Maybe Microsoft is really making a strategic move.

Regarding the epic layoffs, he noted, "I made a commitment to the company that the Xbox business will be a profitable and growing part of Microsoft." "I need to put us in the best position for long-term growth. Most of this It's about building a great product that exceeds their expectations and attracts millions of customers. But honestly, you know, the cost of building the product includes the people who work on the product - I need to make sure we have the right people and the right people working on it The right place so we can be successful." As for why the layoffs are so severe? "I think it's a result of us looking at the entire effective business portfolio, which is what we have to do, while also running the business and some areas of coordination between Activision Blizzard, ZeniMax and Xbox," Spencer said.

The above is the detailed content of Heavy! Microsoft Gaming President Reveals How Blizzard Games Will Return to Chinese Servers. For more information, please follow other related articles on the PHP Chinese website!