Uniswap announces cooperation with Ethereum domain name service provider ENS! Introducing the uni.eth username

120BtC.coM reported that the Uniswap team announced that it would cooperate with the Ethereum domain name service provider ENS to launch usernames with the uni.eth suffix to replace traditional wallet addresses. This move aims to enhance the Uniswap brand image and encourage more wallet users to participate. In addition, Uniswap will provide this new username to its mobile wallet app users for free. This cooperation is regarded as an important measure for Uniswap in terms of brand promotion and user growth, and is expected to bring more attention and user support to Uniswap.

Uniswap launches uni.eth username

Uniswap has launched its own wallet username uni.eth, which is now available for free to all users of the Uniswap mobile wallet application, including those who join in the future new user.

The system will immediately give you a username when you register for Uniswap wallet

The uni.eth username is built on ENS infrastructure and uses ENS subdomain names, so The uni.eth name can be seen on all ENS supported applications.

Free wallet username has become a unique marketing technique of Web3

In fact, it is not uncommon for this kind of project to launch its own wallet username technique. Coinbase also provides its users with an exclusive username cb.id.

The current annual fee to register an ENS username on Ethereum is about US$5, which does not include the on-chain gas fee that needs to be paid (about US$40 as of writing). Therefore, the marketing method of free wallet username is indeed attractive to some users, and they can use this to replace the complex address code of the wallet with their own name for free.

It is expected that more projects will propose similar marketing techniques and plans in the future.

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