The launch of the uni.eth username is intended to enhance the Uniswap brand influence and promote the expansion of the wallet user base. This service is provided free of charge to all Uniswap mobile wallet application users and will also be open to new users joining in the future.
The Uniswap team and the Ethereum domain name service provider ENS announced their cooperation to launch usernames with the uni.eth suffix, aiming to replace traditional wallet addresses. This initiative will be provided free of charge to users of the Uniswap mobile wallet app, and it is hoped that this will enhance brand awareness and attract more users to switch to use.
Uniswap has launched its own wallet username uni.eth, which is free for all users of the Uniswap mobile wallet application, including new users who will join in the future .
The uni.eth username is built on ENS infrastructure and uses ENS subdomain names, so The uni.eth name can be seen on all ENS supported applications.
In fact, it is not uncommon for this kind of project to launch its own wallet username technique. Coinbase also provides its users with an exclusive username cb.id.
The current annual fee to register an ENS username on Ethereum is approximately $5, not including on-chain gas costs (approximately $40). Therefore, for some users, the promotion strategy of free wallet usernames does have some appeal. This strategy enables users to change the wallet’s complex address to their own name for free, improving user experience and convenience.
It is expected that more projects will propose similar marketing techniques and plans in the future.
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