OWS headphones are popular: sales will exceed 10 million in 2023 and will directly double

News on February 26, according to the latest report released by RUNTO, in 2023, China’s headphone/headset market sales will be 98.95 million pairs, a year-on-year increase of 9.0%.

Luotu Technology divides headphones/headsets into 7 categories based on wearing methods and product functions, including true wireless Bluetooth headphones (TWS), wired in-ears, Bluetooth headsets, wired headsets, and neck-mounted ones. Headphones, bone conduction headphones and fully open wearable headphones (OWS).

Among them, ear clips and ear hooks with decorative properties are developing rapidly. In particular, ear clip products are rapidly penetrating at extremely low prices, and the demand for their use to replace TWS has emerged.

Online monitoring data shows that from 2022 to 2023, the market share of OWS open headphones will increase quarter by quarter. By the fourth quarter of 2023, the market share has reached 12% , an increase of 7 percentage points compared with the same period in 2022.

Its omni-channel sales in 2023 will reach 10.57 million pairs, an increase of 114% over 2022.

At the same time, the market share of TWS true wireless headphones dropped to 58% in 2023, a decrease of 8 percentage points from 2022.

2022-2023 China’s headphone/headset online market product structure by sales volume

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