'Kuaishou' 2024 Spring Festival Event Introduction

Written by php editor Apple: During the 2024 Spring Festival, "Kuaishou" launched a variety of activities to allow users to have fun in a joyful festival atmosphere. From the red envelope rain to the Spring Festival Gala, every aspect is full of surprises and fun. At the same time, users can also participate in various interesting challenges and interactions to win generous rewards. Not only that, there are also specially customized New Year emoticons and short video filters for users to use, so that everyone can feel happy and warm in the New Year.

"Kuaishou" 2024 Spring Festival Event Introduction

Time: January 22-February 9

Activity: Kuaishou and Yu'E Bao are linked together, the Yu Leap to the Dragon Gate game, the better your performance, the more red envelopes you will receive.

From January 22 to February 9, search for "Youyu" on the Alipay APP to enter the Fish Leaping Dragon Gate mini-game in the Yu'ebao terminal. By participating in the event, you have the opportunity to win a 1-meter-large New Year gift bag and a cash red envelope worth 48,888 yuan.

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This time, Yu'e Bao's Chinese New Year "More More Than Every Year" campaign is cooperating with Kuaishou. With the theme of "Celebrating the Small New Year and Going to the Big Market", the "More than Every Year" campaign was launched on the Kuaishou site, using "online connections" to lead Kuaishou users Cloud rushes to the big gathering. TOP Jun also discovered a more pyrotechnic Chinese New Year marketing idea while experiencing this novel New Year product.

Experience the Yu'ebao "Orange Packet" New Year's goods at the market during the live broadcast to touch the minds of users

"On the twenty-seventh day of the twelfth lunar month, slaughter chickens and go to the market." As one of the traditional folk customs during the New Year, going to the market, an activity restricted to offline activities, may have gradually been forgotten in many people's childhood memories.

But this time, Kuaishou and Yu’e Bao moved “catching up to the market” online, giving this down-to-earth New Year custom a unique twist. On the Kuaishou platform, the "More than Every Year" event, exclusively titled by Yu'e Bao, invited four short video creators to start live broadcasts in Zibo, Xi'an, Zhongshan, and Shenyang, leading users to visit large gatherings in various places and experience different experiences. New Year atmosphere.

Mr. TOP will first lead readers into the live broadcast of Xi'an Jiaodai Field. When the audience in the live broadcast room followed the camera and flew over the Jiaodai Market, the bustling streets and alleys came into view. The countless stalls were the epitome of the various lifestyles of local residents.

As soon as the camera turned, the crispy deliciousness of the stewed beef and the steaming heat of the bean curd seemed to be transmitted to the audience through the camera, in line with the saying "Half a catty of beef and two ounces of wine are worth the trip to Jiaodaiji".

These can be said to be just the appetizers in the New Year's feast between Kuaishou and Yu'e Bao. Under the performance of the Ansai waist drum team, the host Yuanyuan, Kuaishou food creator Sister Huizi and Yu'e Bao's IP image "Yu Youyou" finally led the live broadcast The audience in the room entered the main event - carrying extra large orange bags of Yu'e Bao, looking for special New Year goods of "Fu Lu Shou Xi Cai".

In terms of live broadcast gameplay, users can click on the lucky star on the page during the live broadcast and send a barrage "Search on Alipay for: Youyu", and they may win the super large and complete "Orange Pack New Year's Goods" gift package from Yu'e Bao. During this period, the host also made flexible use of oral broadcasts to encourage viewers to go to the Alipay app to participate in activities, creating a wave of traffic to the live broadcast room for Yu'e Bao.

In the gameplay of the episode, Sister Huizi withdrew 666 yuan in red envelopes from Yu’e Bao’s proceeds to buy New Year’s goods, which truly embodies the theme of “Yu’E’Bao takes care of your New Year’s goods.” When anchors complete tasks at specific booths in Daji, they can trigger the "Fu Lu Shou Xi Cai" New Year goods keyword.

Audiences in the live broadcast room also have many opportunities to participate in a wave of Yu'E Bao's super super large New Year's orange packets and a 48,888 yuan red envelope grand prize. Kuaishou and Yu'E Bao can be said to give users both New Year blessings and actual benefits. The major wool benefits are endless.

When they arrived at the fruit stall, the anchor broadcast live and connected to the fruit farmers. It turned out that Kuaishou officials, together with Yu'e Bao, brought 666 square meters of oranges, totaling about 1 mu of land, to the veterans as a new year's benefit. Audiences who reserve a spot in the Master PK live broadcast room on the night when the big episode is aired may share in the "orange bag of wealth" and share the joy of being given an "orange bag" of New Year's goods with their family. It not only uses the auspicious meaning of "orange" to send blessings to users, but also conveys Kuaishou e-commerce's agricultural assistance actions, truly achieving a win-win information point for all parties.

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