Electric dental irrigation device opens a new starting point for oral health, and the 'C” mark escorts new development of the industry

On February 28, the "'Clean teeth and enjoy a smile' 2024 electric dental rinse industry development conference and the 'C' logo was held by the Meijian (Personal Care) Electrical Appliances Committee of the China Household Electrical Appliances Association. Ceremony" held in Beijing.

At the meeting, well-known medical experts, fashion aesthetics experts, channel support unit JD.com, technical support unit Weikai, and representatives from Beizhi, Bohao, Philips, Feike, Feimao, Roman, Shuke, Representatives of brands and companies such as Soushi and usmile gathered together to conduct in-depth exchanges and discussions around the correct understanding of oral health, the importance of dental flossing for oral hygiene, and the promotion of the popularization of electric dental flossers, in order to further improve the oral health of the Chinese people. awareness and improve the oral health level of Chinese people.

To improve oral health, the necessity of electric dental rinsers is further highlighted

In 2019, my country released the "Healthy Oral Action Plan (2019-2025)" "Year)", clearly stated that oral health is an important component of general health, and proposed that by 2025, the number of remaining teeth for the elderly aged 65-74 will reach 24. This shows the importance of oral health.

Improving oral health is inseparable from increasing awareness of oral health care and practicing oral health care behaviors. Li Gang, a professor at the Department of Stomatology at Northwestern University School of Medicine, said that studies have shown that brushing and using a dental rinse can more effectively remove plaque and reduce gum inflammation. Its pulsed water column can flush areas that are difficult to reach with a toothbrush, dental floss, and toothpick. "Electric dental rinses are especially suitable for oral hygiene maintenance of specific groups of people, such as periodontal disease, orthodontics, implant dentures, fixed denture restoration, and diabetic patients."

Li Gang, Professor of the Department of Oral Medicine, Northwestern University School of Medicine

Scientific and correct use of oral care tools can help people achieve optimal oral hygiene Effectively prevent oral diseases. In this regard, Rong Wensheng, secretary-general of the China Dental Disease Prevention and Treatment Foundation and chief physician of Peking University Stomatological Hospital, said that dental plaque is the culprit of common oral diseases. If it can be removed in time, oral diseases will be effectively controlled, " Scientific and effective tooth brushing, interdental cleaning and good mouthwash are the three trilogy of comprehensive oral care. The emergence of dental rinses can help people better clean the interdental spaces and rinse mouth, and realize the care of the entire oral cavity. Regardless of Whether it is people with good oral health, or people with dental implants and fixed braces, they are all suitable to use dental rinses."

China Dental Disease Rong Wensheng, secretary-general of the Prevention and Treatment Foundation and chief physician of Peking University Stomatological Hospital

Si Yan, chief physician of Peking University Stomatological Hospital and popular science researcher of the Chinese Stomatological Association, also expressed the same view. She mentioned, Oral hygiene is an important cornerstone of maintaining oral health. Brushing teeth alone cannot clean plaque and other dirt on all tooth surfaces. Electric dental rinses have a real effect on oral cleaning. "Consumers should choose the one that suits them based on their oral health conditions." Use the product to match the appropriate nozzle and gear. At the same time, you should also pay attention to one head per person, replace it regularly, and do a good job in infection control."

As the oral care of Chinese consumers changes from superficial care to deep care, Oral care is no longer just a healthy habit, but also a reflection of personal temperament and exquisite life attitude, becoming a positive concept for people to pursue quality life. Li Yuntao, an international fashion esthetician who teaches at the International College of Coffia in Italy and the Beijing Institute of Fashion Technology, talked about the importance of oral care in energy aesthetics from the three dimensions of "enlightening" the beauty of smile, the beauty of health, and the beauty of technology. He said that it can be seen Most aging is on the face, and invisible aging is in the mouth. "We must pay attention to daily oral care to reverse invisible aging. Only with healthy teeth can you smile happily."

Li Yuntao, an international fashion esthetician who teaches at the International College of Coffia in Italy and the Beijing Institute of Fashion Technology

In this context, the electric tooth rinse that can clean the hidden parts of the mouth and the surface of the teeth is of great significance The irreplaceability of oral health is further highlighted. In order to better empower users, various toothbrush companies have been working hard to move forward.

Zheng Dong, head of product innovation at Philips Oral Health Division, said that to ensure the safety of products upon entry, the selection of materials should focus on sterilization and antibacterial to give users a safer and more reliable experience. Meng Fandi, CEO of Soushi, believes that companies should think about why they make dental rinses and refresh their concepts to bring more valuable products to users.

Luoman Chairman Yan Youchun said that in addition to being scientific and effective in terms of functions and functions, it should also be more in line with user needs in terms of usage scenarios. “Through market observation, we learned that many consumers do not know how to use a dental rinse.” Hu Ruiqing, product director of usmile Smile Plus Dental Cleaner, said that companies should start from the ease of use of the product to make it simpler and more convenient for consumers. usage experience.

As Zhu Jun, vice chairman of the China Household Electrical Appliances Association, said, currently, various companies have accumulated relatively rich experience in product manufacturing, and the technical level and performance stability of their products are constantly improving. Continuous iterative optimization in terms of product water flow impact, water flow mode, nozzle and nozzle design, intelligence, water tank capacity, battery life, ergonomics, etc.

At the same time, we have corresponding solutions based on different segmented needs of healthy people, tooth-sensitive people, orthodontic people, children, etc., as well as different scenarios such as home use, business travel, etc., and we are also constantly improving the use of products by users. experience.

Zhu Jun, Vice Chairman of China Household Electrical Appliances Association

While the upgrading and popularization of products are closely related to consumers, the pain points of users are closely related to Demand is the direction of product innovation, and products generate value through interaction and fit with consumers. "Quality issues are the most important factor for consumers, followed by the appearance and portability of the product." Li Fei, head of JD.com's Home Oral Appliances Business Department, further said that judging from the price trend of dental rinsers from 2022 to 2023 , the sales scale of the dental rinse category is concentrated, and the market share of products priced between 200 yuan and 299 yuan has increased significantly. "The cost-effectiveness of dental rinses has become the first choice for users, but high-quality and mid-price products still have a lot of opportunities in the future."

Li Fei, head of JD Home Appliances Home Oral Appliances Business Department

Quality upgrade, "C" mark steadily improves consumer experience

With the continuous improvement of product functions and performance, the standardization of electric dental rinse products has attracted great attention from the industry. In December 2020, the "Electric Dental Irrigator" group standard (T/CHEAA 0014-2020) jointly formulated by the China Household Electrical Appliances Association and related enterprises and units was officially released and implemented, and the first one was released and implemented in May 2021. Modification order No. 1. The standard has been widely recognized since its release. It has not only been applied by consumer committees, testing institutions, and enterprises, but was also selected into the 2023 Group Standard Application Demonstration Project of the Ministry of Industry and Information Technology on December 6, 2023.

In order to further promote the implementation of association standards, help enterprises solve procurement problems, standardize and improve the capabilities of testing institutions, and assist channel merchants and consumers in the identification and purchase , under the appeal of industry enterprises, the association designed a mark that reflects that the products/services comply with the group standards of the China Household Electrical Appliances Association, the "C" mark, which was also released simultaneously at this meeting.

Wan Chunhui, deputy secretary-general of the China Household Electrical Appliances Association, said that currently, the China Household Electrical Appliances Association has united all parties to formulate "C" mark system documents, design and register the "C" mark graphics, and confirm testing laboratories. We will also jointly promote relevant publicity and promotion in the future. "We hope to better guide the industry to accelerate the transition from the embryonic stage to the growth stage, promote the adjustment, optimization and upgrading of product structure, and promote the healthy development of the electric dental rinse market."

Wan Chunhui, Deputy Secretary-General of China Household Electrical Appliances Association

“From the association level, we must give full play to the role of organization, guidance and regulation. In On the consumer side, the association will bring together resources from all parties to popularize consumer knowledge, advocate healthy consumption concepts, build product display platforms, promote the implementation of the 'C' mark, and actively promote the industry to enhance consumer awareness and boost consumer awareness. Consumption confidence and convenience for consumers to choose."

Si Mingming, head of the Beauty and Health Personal Care Appliances Committee of the China Household Electrical Appliances Association, said that on the industry side, the association will promote technical exchanges, formulate and revise relevant standards, and advocate Industry self-discipline and fair competition will improve industry supply levels and optimize consumer experience. At the same time, he also put forward three suggestions on how to purchase products, “First, buy from formal channels. Second, pay attention to the production companies, products and Whether the labeling of the packaging is complete. 3. In addition to cleaning capabilities, you can also pay attention to functions such as waterproofing, noise, and battery life."

As one of the first designated testing institutions for the "C" mark of electric dental rinsers, Weikai Testing Technology Co., Ltd. is a national third-party testing laboratory with standard testing capabilities. It is the first electric rinser to apply for the "C" mark. Dental appliance companies provide testing services and issue corresponding testing reports. Xing Jun, deputy general manager of CVC Weikai, China Electronics Research Institute, said that through the setting of quality standards and performance standards, the threshold for product cleaning efficiency must be raised to ensure the healthy and healthy development of the industry.

The launch of the “C” logo has also received positive response and strong support from many mainstream electric toothbrush companies. Tang Yong, general manager of Feimao, said that with standards in the industry, there will be rules to be followed together, which can form more healthy competition. Li Dongbao, chairman of Bohao, believes that the "C" mark points out the direction for companies to improve their technology research and development. Beizhi CEO Qu Lina said that with the industry setting standards, all peers can focus on cutting-edge innovative research with more peace of mind, and technology can be better accumulated and accumulated. Chen Minshan, Shuke's chief scientific officer and professor-level senior engineer, believes that the "C" mark is a blessing. With the joint efforts of associations and enterprises, enterprises can provide consumers with safety guarantees that they can follow.

In addition, the development of the electric dental rinse industry cannot be separated from the strong support of the industry media. Lu Shenghua, editor-in-chief of China State Grid Corporation of China, said that the "C" mark is explicit, accurate and visual in terms of product safety, performance and function standards. It gives consumers a more convenient way to choose, regulates the market and promotes the industry. Development is very valuable. At the same time, he further said that the dental rinser is an emerging product. The first premise is to improve product quality and experience, and then form awareness, recognition and subscription in the consumer market. "As an industry media , we must fully spread the user value of this product, so that users can understand the product more clearly and know the actual benefits that the product value can bring to users."

Currently, The company's bidding work has achieved remarkable results. Ten companies, including Beizhi, Bohao, Philips, Feike, Feimao, Roman, Shuke, Soushi, usmile, Libode, etc., have completed the "C" mark licensing for electric dental rinsers for 13 models. , these "C" marked products will be sold in the market in the future to help channel dealers and consumers identify and purchase.

The licensed use of the "C" mark is still in its infancy and still needs the attention and use of more enterprises, channel operators, consumers and media. Zhu Jun expressed the hope that this conference, through rich and diverse in-depth exchanges and discussions between experts and companies in various fields, will enable everyone to have a clearer and more correct understanding of the importance of oral health and oral hygiene, as well as a deeper understanding of the significance of dental flossing to oral hygiene. , clarify the user needs and product development paths of electric dental rinsers, promote the popularization of electric dental rinsers, help achieve the goals of the national "Healthy Oral Action Plan (2019-2025)", and further improve the oral health level of the Chinese people.

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