Posting on WeChat regulates public account titles to exaggerate marketing behaviors

According to news from this site on February 28, the WeChat Public Platform Operations Center today issued the "Announcement on Regulating Exaggerated Marketing of Public Account Titles":

Recently, the platform discovered that some creators deliberately The description of the article title is confused as an official notice. uses shocking and serious words to exaggerate the urgency and impact to attract users to click and enter. The actual text is marketing advertising content that is not related to the title and is not what the title refers to. Said notification or news. This kind of behavior can easily mislead users, damage their reading experience, and have a negative impact on the platform’s content ecology.

WeChat official stated that the article title is the primary basis for users to identify the content of the article. Choosing the appropriate title can provide users with a good reading experience. The platform recommends that when creating content, operators use titles that are accurate, clear, and reflect the main content of the article. For articles and accounts that attract users’ clicks by inciting exaggeration, counterfeiting official websites, etc., the platform will deal with them accordingly depending on the degree of violation.

The examples of violations attached to this site are as follows:

The title hides key information and emphasizes the specific date and location to exaggerate the urgency and specificity, which may mislead users into thinking that a certain place's policy It will be fully implemented on December 12th. In fact, the text content may be a commercial dental implant advertisement, and it does not mention any blackout date.

The title claims an emergency announcement, clearly targeting users of a specific age group, leading them to mistakenly think it is policy-related content, but it is actually a commercial promotion or course. advertise.

The title claims an emergency announcement, which is clearly targeted at "all Hainanese", causing this group of users to mistakenly believe that policies related to them are about to be introduced. The actual content But it is a marketing advertisement about educational courses, and there is no geographical restriction.

The title exaggerates the impact of the incident by using the highly inflammatory expression "completely boiling over", making people mistakenly think that a relevant notice has been issued/ policy, while the text is actually an advertisement for a training course that does not match the title description.

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