Apple appears to be undergoing a major rebranding of its famous Apple ID, planning to rename it "Apple Account." The company is testing new names and the new names may be launched within this year.
Apple ID is an account that allows Apple users to access services such as iCloud and the App Store. This account option is available across all Apple platforms and has been serving users for more than ten years. With an Apple ID, users can purchase apps and music, wirelessly sync data between devices using iCloud, shop in Apple's online stores, and more.
The renaming from Apple ID to Apple Account is expected to happen later in 2024, most likely coinciding with the release of iOS 18 (codenamed Crystal) and macOS 15 (codenamed Glow). Assuming the company decides to implement the new branding, system apps and Apple's website will be modified to reflect the change.
Although the term "Apple Account" can be found on Apple's website, and in larger terms such as "Apple Account Balance" appears in the phrase, but according to sources, Apple intends to replace the existing "Apple ID" mention with "Apple Account" as a means of rebranding.
It is unclear why Apple is considering this change, and it also needs to take into account the fact that Apple often prepares multiple marketing names before launching new services or products. For example, for the operating system of the recently released Vision Pro headset, Apple used three different names in its internal testing, such as realityOS, xrOS, and visionOS. So it’s possible that we didn’t see the Apple Account branding implemented for some reason.
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