OPPO ColorOS' global monthly active users exceed 600 million, and 'three major technologies” start a new ten-year journey

On November 13, OPPO officially announced that the number of global monthly active users has exceeded 600 million. This news once again highlights the important milestone achieved by ColorOS in the development process. This also confirms that ColorOS has become the fastest deeply customized Android system in China to exceed 600 million monthly active users in just ten years.

In the past ten years, ColorOS has achieved the historic achievement of 600 million monthly active users, which is the best affirmation of its continued commitment to creating a smart, smooth and ultimate experience. This achievement is not only recognition of ColorOS, but also marks that it welcomes the revolution of artificial intelligence and wisdom integration experience and opens a new chapter of development.

According to the latest global mobile phone market report released by Canalys, OPPO’s quarter-on-quarter growth rate reached 8% in the third quarter of 2023, consolidating the global The fourth position. In terms of the domestic market, OPPO (including OnePlus) ranked second with 10.9 million shipments.

In the more segmented folding screen field, thanks to OPPO’s innovation in folding large screen system interaction, OPPO occupied 27% of the market share in the domestic folding screen smartphone field in Q1 this year. The recently released Find N3 saw its first-sale sales increase by 120% year-on-year and its sales increase by 170% year-on-year. The overall performance is quite strong.

The "chill" in the smartphone market continues to this day, but OPPO has been able to achieve growth against the trend. A large part of the reason is also due to OPPO's continuous polishing and upgrading of ColorOS - better systems and better products. , better product experience has captured batches of global consumers. This closed-loop two-way empowerment has become an obvious factor in the number of ColorOS monthly active users exceeding 600 million.

OPPO ColorOS ten years, using technological innovation to enhance product strength

Since its debut on September 23, 2013, OPPO ColorOS has been released for more than ten years.

The process of ColorOS iteration is also a complete process of optimization and reform of domestic mobile phone systems.

ColorOS made its debut with the release of the OPPO N1, which was also the world’s first smartphone to feature a rotating camera. Since then, ColorOS has introduced some user-friendly features, such as black screen gestures and three-finger screenshots, which are still favored by OPPO users today. ColorOS focuses on system fluency, UI design aesthetics, and user emotional interaction experience, and these characteristics continue to this day. After four years of development, ColorOS has conducted research on Android localization functions and underlying optimization to create a more user-friendly operating system.

In 2015, with the rise of full-screen mobile phones, the size of domestic Apps expanded significantly, and various emerging markets such as short videos and mobile games emerged. Smooth mobile phone operation and gaming performance experience became the biggest demands of users, so ColorOS 2.0 -5.0, "fast, stable and economical" has become the keyword of ColorOS. In 2016, OPPO cooperated with Tencent to achieve game acceleration capabilities, put forward the concept of "light" load reduction, optimized the underlying foundation of the system, and improved performance efficiency. In March 2019, the number of global monthly active users exceeded 300 million.

The first year of 5G commercial use broke out in 2019, making it possible for smart terminals to connect everything; during the period from 2019 to 2021, the number of ColorOS monthly active users continued to rise, and everything from system animation to underlying architecture was fully optimized, and smart devices were launched. Assistant, smart scan, Xiaobu voice assistant and other AI functions, as well as the highly praised "three-finger split screen", "flashback window", cross-screen interconnection, smart sidebar and other functions, have entered into full development. This stage also lays a good foundation for OPPO to move towards the era of integration of all things.

In January 2022, the number of monthly active users of ColorOS worldwide exceeded 500 million. In August of the same year, the new ColorOS 13 system and the smart cross-terminal system "Pantanal" were officially unveiled.

The ColorOS 13 system is based on the design concept of "all things aquatic" and has been upgraded focusing on intelligent integration, fluency, privacy and other aspects. This is also the first system in the industry to synchronize the Android 13 major version. Prior to this, the ColorOS system had released the latest Android system version for three consecutive years. This is the largest upgrade in the history of ColorOS, covering 170 million users and including more than 100 models.

With the release of OPPO Find N3 folding screen, ColorOS 13.2 also adds a "panoramic virtual screen", jumping out of the logic of "adaptation" and bringing unprecedented parallel use of multiple applications on large screens The display embodies OPPO’s forward-looking and practical understanding of large-screen interaction with foldable screen phones.

ColorOS 14 brings a new experience of smart integration, and the "three major technologies" start a new ten-year journey

From UI aesthetics to emotional interaction, from speed, stability and economy to security and privacy , from smart AI to cross-screen interconnection, and then from hover mode to panoramic virtual screen... ColorOS's ten years of progress can be seen as the epitome of the development of smartphone interaction, and also an exploration of "efficiency" and "multi-tasking", optimization.

Fundamentally, all of this is based on "user demand-oriented" innovation, as well as the continuous accumulation of soft power such as "the core underlying technology" and "software engineering and system capabilities."

In the end, it won the trust and recognition of users by continuing to create the ultimate beautiful experience. ColorOS monthly active users exceeded 600 million. This is not only an eye-catching milestone, but also a sign of OPPO ColorOS’s continuous pursuit of excellence and innovation. an important node in the process.

At the upcoming 2023 OPPO Developer Conference, the new ColorOS 14 will also be officially unveiled.

According to the leaked information, ColorOS 14 will be empowered and upgraded based on the Pantanal system and AndesGPT (Andes Big Model), bringing a new experience of intelligent integration, and will also be supported by a new supercomputing platform , these three major technologies will also become the starting point for ColorOS to start the next new decade after reaching the 600 million milestone.

As a dialogue-enhanced language model with hundreds of billions of parameters, OPPO’s large model AndesGPT has knowledge, memory, creation and tool capabilities, and supports end-cloud collaborative full-scenario intelligent scheduling. According to the latest data from the OpenCompass evaluation platform, AndesGPT ranks first among large models under the same 7 billion (7B) scale parameter. The new Xiaobu Assistant based on the AndesGPT large model has started public testing and demonstrated some of its cloud application capabilities.

We can expect that with the support of AndesGPT, ColorOS 14 will bring more convenience and surprises to consumers’ experience using large models. The ColorOS 14 supercomputing platform brings a large number of software and hardware collaborative performance technologies, which are also expected to achieve smooth breakthroughs in higher-frequency scenes and "stable and fast" in all scenes.

As the domestically produced Android OS with the strongest growth momentum, ColorOS has continued to improve in “design, performance, security, intelligence and efficiency” over the past ten years. Extremely polished, ColorOS not only provides users with an excellent user experience, but also becomes an important force in promoting the development of the Android ecosystem and interaction. Let us look forward to the release of ColorOS 14 on November 16 and witness a new milestone in OPPO’s smart operating system field!

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