Replacement victory: 1688 topped the Apple App Store free list

Pingtai economy has another victory! It has just "captured" the Spring Festival consumer market and "topped" the list of Apple's most popular apps.

On February 29, 1688, a direct sales platform for factory goods, once again topped the free list of the Apple App Store. This is the second time in the past year that the platform has topped Apple’s mobile phone rankings.

The main reason why 1688 reached the top this time is due to the overlapping consumption boom and the busy purchase of goods by businessmen after the Spring Festival. This also shows that the economy is recovering rapidly and businesspeople are confident. Consumption has not decreased, it is just accelerating grading and stratification. Products from source factories are now more popular with consumers.

Currently, the main buyers of 1688 are the "Generation Z" represented by the "post-00s" and the young new middle class in first- and second-tier cities. The average age of buyers is 25 years old and the majority are female.

In recent years, the "Generation Z" whose wallets have not yet bulged up and the new middle class whose wallets are a bit deflated have surged in substitute consumption of goods directly connected to the source factory, directly driving the number of buyers and merchants in 1688. continues to break the company's historical record in the 24 years since its establishment.

The replacement craze reached a high point during the Spring Festival of the Year of the Dragon that just passed. From the 23rd of the twelfth lunar month (February 2) to the 15th of the first lunar month (February 24), the number of keyword searches related to "Pingti" on 1688 increased by 2538% compared to the same period during the Spring Festival last year, which is equivalent to more than 25 times.

Leifeng.com

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