Adobe recently announced that its mainstream generative artificial intelligence application Firefly will enter the Vision Pro head-mounted display platform and will provide free use services until March 1, 2024. This move is seen as Adobe’s important strategic layout in the field of creative generative artificial intelligence.
According to the editor’s understanding, Adobe has opened the test of Firefly since September 2023, inviting all Creative Cloud users participate in the experience. Since then, Adobe has gradually integrated Firefly's functions into applications such as Lightroom, Fresco, and Behance, providing users with a more comprehensive set of creative generation tools. Now, with Firefly officially landing on Vision Pro headset, users will be able to experience a more immersive creative generation process on this new platform.
Adobe detailed the capabilities of the Vision Pro headset in its latest press release, stating that users can create using Firefly’s text-to-image functionality. What’s unique about this feature is that it can transform users’ text descriptions into vivid images, providing creators with a more intuitive way to present their inspirations. In addition, the user experience built specifically for visionOS allows users to ideate in multiple ways and easily turn their creative ideas into reality.
Adobe Firefly is a series of creative generative artificial intelligence models designed by Adobe for safe commercial use. In order to ensure fair use and protect the rights of creators, Adobe has launched a generative points limit plan starting from January 17, 2024. Under this plan, when users use the generative AI functions supported by Firefly in applications that they have permission to use, corresponding generative points will be deducted based on the computational cost of their output and the value of the functions used.
After the free trial period ends, Firefly will launch a variety of subscription plans to meet the needs of different users. Free plan users will receive 25 generation points per month, while premium plan users will receive 100 generation points per month for $4.99 (approximately RMB 36). This differentiated pricing strategy aims to allow more users to easily experience the charm of creative generation brought by Firefly.
In addition, Adobe also plans to launch more applications on the Vision Pro headset platform. In addition to the upcoming Firefly for visionOS, Adobe will also launch applications such as Lightroom, Fresco and Behance for Vision Pro headsets. These applications will be tightly integrated with Firefly to bring users a more efficient and convenient creative generation experience.
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