Boost the national trend! 2024 ChinaJoy Fashion·Lifestyle Exhibition Area [Trendy Beauty Section] is currently attracting investment!

As one of the important members of the "appearance economy" and "trendy economy", beauty brands have begun to participate more and more in ChinaJoy exhibitions, allowing "houlang" to feel the brand charm of keeping up with the pulse of the times. . After 20 years of continuous and vigorous development, the ChinaJoy exhibition has accumulated nearly five to six million Generation Z fans, and its brand influence has reached hundreds of millions of users. There are more than a thousand participating companies, including many industry leaders and enterprises. A Fortune 500 company with great popularity and influence. The 21st ChinaJoy in 2024 will be held at the Shanghai New International Expo Center from July 26 to July 29. The much-anticipated "Trendy Life Exhibition Area" will be iteratively upgraded again to create a new "Trendy Beauty Section" , leading the beauty fashion trend!

##In the past 2023 to early 2024, the beauty industry is undergoing structural changes. With the evolution of the consumption outlook of those born in the 90s and 95s, the trend of personality and national style and affordable fashion market have become newly emerging market segments in recent years. More and more young people are beginning to pursue products with Chinese characteristics and cultural heritage. The improvement of cultural identity has become a prerequisite for the rise of domestic beauty products, which has successfully attracted the attention of many domestic beauty products looking for growth opportunities. From following to taking the lead, the current domestic beauty products have suddenly emerged, ushering in a new wave of the rise of domestic products. Local brands have become more active and continue to capture market share. According to a CITIC Securities research report, the market share of domestic skin care products during Double 11 in 2023 will increase from 20% in 2022 to 38%, and the beauty category will increase from 25% in 2022 to 33%. According to Frost & Sullivan data, the retail sales of domestic brands in China's cosmetics industry are expected to surpass international brands as a whole by 2026. In the next five years, domestic products will still maintain a compound growth rate of 10.7%. Domestic beauty brands will usher in rapid development. Expect.

#If you want to wear the crown, you must bear its weight. As online channel traffic becomes increasingly saturated, the beauty and cosmetics industry has entered a period of stock competition. Online marketing cannot escape the law of diminishing marginal utility. It is necessary to find new increments and get rid of dependence on a single channel. It has become inevitable that the two-way collaborative model of increasing online marketing and strengthening offline experience services is the general trend. Online content production catalyzes consumers' demands for experience, and the advantages of strong offline experience immediately and effectively transform pain points to achieve consumption. As fashion trends continue to evolve and consumer demands become increasingly diversified, the beauty industry is undergoing unprecedented changes. As one of the most well-known and influential annual events in the global digital entertainment field, ChinaJoy has been committed to promoting the in-depth integration of culture, technology and trends. Compared with traditional offline exhibitions, ChinaJoy, which combines online and offline, has a massive media resource matrix. With its long-term high-quality content value and brand adjustment, it can attract more precise target users and better understand the private domain reach of its own audience. capabilities, we can fully help exhibitors to effectively achieve a win-win situation in terms of volume and sales. On the occasion of this prosperous era, ChinaJoy hereby sincerely invites major beauty brands and the majority of Generation Z trendsetters to attend the event and share the prosperous era!

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