As one of the important members of the "appearance economy" and "trendy economy", beauty brands have begun to participate more and more in ChinaJoy exhibitions, allowing "houlang" to feel the brand charm of keeping up with the pulse of the times. . After 20 years of continuous and vigorous development, the ChinaJoy exhibition has accumulated nearly five to six million Generation Z fans, and its brand influence has reached hundreds of millions of users. There are more than a thousand participating companies, including many industry leaders and enterprises. A Fortune 500 company with great popularity and influence. The 21st ChinaJoy in 2024 will be held at the Shanghai New International Expo Center from July 26 to July 29. The much-anticipated "Trendy Life Exhibition Area" will be iteratively upgraded again to create a new "Trendy Beauty Section" , leading the beauty fashion trend!
#If you want to wear the crown, you must bear its weight. As online channel traffic becomes increasingly saturated, the beauty and cosmetics industry has entered a period of stock competition. Online marketing cannot escape the law of diminishing marginal utility. It is necessary to find new increments and get rid of dependence on a single channel. It has become inevitable that the two-way collaborative model of increasing online marketing and strengthening offline experience services is the general trend. Online content production catalyzes consumers' demands for experience, and the advantages of strong offline experience immediately and effectively transform pain points to achieve consumption. As fashion trends continue to evolve and consumer demands become increasingly diversified, the beauty industry is undergoing unprecedented changes. As one of the most well-known and influential annual events in the global digital entertainment field, ChinaJoy has been committed to promoting the in-depth integration of culture, technology and trends. Compared with traditional offline exhibitions, ChinaJoy, which combines online and offline, has a massive media resource matrix. With its long-term high-quality content value and brand adjustment, it can attract more precise target users and better understand the private domain reach of its own audience. capabilities, we can fully help exhibitors to effectively achieve a win-win situation in terms of volume and sales. On the occasion of this prosperous era, ChinaJoy hereby sincerely invites major beauty brands and the majority of Generation Z trendsetters to attend the event and share the prosperous era!
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