2023 Japanese mobile phone market shipment battle report: local manufacturers are declining, Apple iPhone accounts for half of the country, and Google surges 527%

According to news on March 5, according to the latest report released by market research firm IDC, Japanese mobile phone shipments in the fourth quarter of 2023 were 8.3 million units, a year-on-year decrease of 3.5%. Among them, iPhone shipments increased by 3.4% year-on-year, while Android-based devices fell by 8.7% year-on-year.

The report shows that the number of smartphones in Japan in 2023 will be 30.3 million, a year-on-year decrease of 11.6%. On the smartphone front, iPhone shipments fell 6.1% year-on-year and Android device shipments fell 16.3% year-on-year. Like in the U.S. market, Apple's iPhone dominates the Japanese market, with more than 50% market share. But that number is currently declining, and Google Pixel phone share is exploding in the region, increasing market share from 1.5% to 10.7% in 2023, an annual growth rate of 527%. Apple’s iPhone 15 series continues to lead the smartphone market amid strong demand. Sharp has regained its second position in the market thanks to the steady popularity of its affordable smartphones in the elderly market. Google was the biggest gainer, continuing its strong growth streak dating back to the second quarter of 2023. IDC Japanese market analyst Masafumi Inbe said

The Japanese mobile phone market usually has local manufacturers singing the main theme, and as competition in the smartphone market intensifies, Japanese local manufacturers are also in the foldable smartphone market. It is gradually difficult to compete with global manufacturers in terms of product development and competitiveness such as mobile phones and AI smartphones. In 2024, in addition to Google’s rapid growth, global manufacturers such as Lenovo and Xiaomi that acquired FCNT will also strengthen their presence in the Japanese market. At the same time, local manufacturers will have to reassess their position in the domestic market.

Attached is the original address of the report. Interested users can read it in depth. Related reading: "Google Pixel mobile phones performed well in Japan and are seizing the iPhone market share""2023Q1 Japanese mobile phone market report: iPhone accounts for 53.8%, 80% of models are 64GB/128GB"

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