Toyota North America CEO: Electric vehicles may account for only 30% of the U.S. market in 2030

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Release: 2024-03-06 17:58:12
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Ted Ogawa, CEO of Toyota Motor North America, recently expressed his views, revealing the company’s stance and outlook in the field of electric vehicles. According to Ogawa, he believes that by 2030, the market share of pure electric vehicles in the US new car market is expected to be only 30%, which is far lower than the target set by the US Environmental Protection Agency (EPA) last year.

Ogawa believes that Toyota, as an active promoter of hybrid technology in the automotive industry, is more willing to invest funds in the field of hybrid vehicles rather than pure electric vehicles. He is confused by the way Chinese automakers have entered the new energy vehicle market and believes that this approach lacks practical significance.

It is understood that Toyota's hybrid models have been performing well in the North American market, and sales have remained at a high level. The construction of new energy vehicle charging infrastructure in North America is relatively lagging, coupled with relatively low oil prices, which has resulted in the sales of electric vehicles in this market not yet meeting expectations. Therefore, Toyota is cautious about electric vehicles in this region.

Toyota North America CEO: Electric vehicles may account for only 30% of the U.S. market in 2030

Akio Toyoda had previously expressed similar views. He believes that manufacturing expensive electric vehicles is not an effective way to solve the problem when a large number of people around the world still lack access to stable power supply. This shows that Toyota has profound thinking and unique insights on the development strategy of new energy vehicles.

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