IDC report: Global AR/VR headset shipments increased by 130.4% year-on-year in Q4 2023, with Meta firmly maintaining its leading position in the market

According to the latest report from market research firm IDC, the global AR/VR head-mounted display market showed strong growth in the fourth quarter of 2023, with shipments surged by 130.4% year-on-year. This significant growth is mainly due to the gradual easing of macroeconomic pressure and the continuous emergence of new products in the market. These data indicate that consumer interest in augmented reality and virtual reality technologies continues to increase, driving the rapid growth of this market. It is expected that with the continuous innovation of technology and the improvement of product functions, the AR/VR head display market will continue to maintain growth momentum.

Jitesh Research Manager, Mobile and Consumer Device Tracking, IDC Ubrani pointed out that after experiencing market fluctuations for several quarters, the company's market share in the AR/VR field has gradually recovered. Although it was once surpassed by companies such as Pico and Sony, me#ta relied on its continued hardware subsidy strategy and the newly launched Quest 3 headsets have successfully consolidated their market position. According to the editor’s understanding, although new entrants such as Apple and new devices launched by other manufacturers have brought competitive pressure to the market, me

ta’s leading position in 2023 has not been affected. Too much impact. This is mainly due to the company's low-cost, high-volume strategy, which allows it to stand out in the fierce market competition. However, for the whole of 2023, the shipment volume of the AR/VR headset market is still down 23.5% compared with 2022. This was mainly due to macroeconomic uncertainty that put downward pressure on market demand in the first half of the year, while most companies relied on traditional products that had been launched for at least a year, resulting in a double-digit decline in the market. With the economic recovery in major regions and the successive launch of new products, the market began to gradually rebound, but this growth was still not enough to completely offset the decline in the first half of the year.

The above is the detailed content of IDC report: Global AR/VR headset shipments increased by 130.4% year-on-year in Q4 2023, with Meta firmly maintaining its leading position in the market. For more information, please follow other related articles on the PHP Chinese website!