Jaguar announces the discontinuation of XE, XF sedans and F-Type sports cars, and will focus on the SUV and electric vehicle markets in the future

According to news on March 6, Jaguar, a well-known British luxury car brand, recently announced a major decision to officially stop the production of its two popular sedans, XE and XF. At the same time, the F-Type coupe will also bid farewell to the production line. Castle in Birmingham The Bromwich plant will no longer produce complete vehicles, but will focus on manufacturing body parts for Jaguar's upcoming new models.

The Jaguar brand will face adjustments to its product line in the future. With the discontinuation of XE, XF and F-Type, by the end of 2024, Jaguar will only have three SUV models on sale, namely I-Pace, E-Pace and F-Pace. This means that Jaguar will temporarily bid farewell to the sedan market and devote more energy to SUVs and future electric models.

# According to the editor’s understanding, Jaguar is fully prepared for the new era. In 2025, the high-end model Jaguar plans to release is a 600-horsepower electric four-seat GT sports car, which will compete with the Porsche Taycan. Subsequently, Jaguar will successively launch luxury SUVs and large luxury sedans. These new cars will be built on Jaguar's new JEA platform and will achieve comprehensive upgrades and changes compared with existing models.

For consumers, although the new XE and XF can still be ordered, since these two models are about to be discontinued, final orders will have preset configurations and consumers will not be able to personalize them. Jaguar North America CEO Joe Eberhardt said the company will develop a careful production plan to ensure there is sufficient supply of vehicles before launching new vehicles to achieve a smooth transition. He also revealed that most models will be officially discontinued in June, but sales will continue for some time.

The Castle Bromwich factory is a Jaguar production base with a long history and has produced many iconic models. However, Jaguar Land Rover has confirmed that the factory will cease vehicle production in June, which also means that this glorious history will come to an end. In the future, Jaguar's electric models will be manufactured at other plants, with the first electric GT sports car scheduled to go into production next year at the Solihull plant, about 15 miles from Castle Bromwich. This decision will bring new opportunities and challenges to Jaguar's future and open a new chapter.

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