China's mobile phone market is changing dramatically! Sales of Huawei mobile phones soared by 64%, while Apple, Xiaomi, OPPO and Vivo fell collectively.

According to news on March 7, at the beginning of 2024, the Chinese mobile phone market will show two completely different trends. On the one hand, Huawei is making great progress, and on the other hand, Apple, Xiaomi, OPPO, and vivo are experiencing collective weakness.

According to the latest China smartphone weekly sales tracking report released by Counterpoint Research, China's overall smartphone sales fell 7% year-on-year in the first six weeks of 2024, with major manufacturers such as Apple, OPPO and vivo all experiencing double-digit declines. .

Specifically, OPPO fell by 29%, Xiaomi fell by 7%, Apple fell by 24%, and vivo fell by 15%.

On the other hand, Honor grew by 2%, while Huawei surged by as much as 64%.

Counterpoint Research analysts believe that the Huawei Mate 60 series continues to attract and meet strong market demand, becoming one of the few bright spots at the beginning of this year.

Apple iPhone sales have performed poorly in the first few weeks of this year for several reasons.

Mengmeng Zhang, senior analyst at Counterpoint Research, said:

“First of all, it faces fierce competition in the high-end market from Huawei, which has made a strong return, and at the same time, it is also subject to fierce competition from OPPO, vivo and Squeezed by aggressive pricing by manufacturers such as Xiaomi. Although the iPhone 15 is an excellent device, it is not significantly upgraded compared to the previous version, so consumers have no intention of replacing it for the time being."

Because Overall growth is expected to continue to be negative in the first quarter of 2024 due to weaker consumer spending and fewer new product launches.

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