YY Live is testing the waters to introduce copyrighted content from short dramas, and will move toward self-made content in the future and invite more anchors to participate.

Li Le, head of YY Live Broadcasting, revealed in a closed-door event that they are testing the waters to introduce some copyrighted content from short dramas and plan to make their own short dramas in the future. This move aims to attract more cooperative guilds and anchors to participate in the filming to enrich platform content and enhance user experience.

YY Live (formerly known as "YY Voice") is a network team voice communication software launched by Huanju Times in 2008. The main functions include online multi-person voice chat and participation in online reality show video interaction. According to public information, the application has attracted a large number of user participation and interaction by providing diverse live content and interactive forms.

Later, "YY Voice" was renamed "YY Live", and later split into "YY Live" and "Huya Live". In November 2020, Baidu announced the acquisition of "YY Live Broadcast". However, Baidu issued an announcement on January 1, 2024 that the related party Moon terminated the purchase of YY Live Broadcast . For details, please refer to previous reports on this site.

Since 2015, YY Live has actively expanded PGU content and launched a series of live broadcast programs, such as 1931 Female Idol Group, "Big Name Concert", "Weirdos Come to Flirt", "Top 100 DJs in the World" Show" and "Jiugongju" etc. These programs enrich the content of the platform, attract more viewers' attention, and inject new vitality into its development.

Related reading:

"Yuanju Group: The transaction of selling YY Live business to Baidu has been basically completed"

"Baidu Group: Related party Moon terminates its shares with Huanju Group Purchase Agreement》

《Yanju Group responded to Baidu affiliates’ termination of acquisition of YY Live: seeking legal advice》

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