Domestic mobile phones are booming! Apple's market share in China declines: iPhone 15 receives mediocre response

Since 2023, domestic mobile phone brands represented by Huawei, Honor, OPPO, and vivo have gradually risen in the Chinese market, while the market share of Apple smartphones has shown a downward trend.

In 2024, domestic mobile phone brands such as OnePlus, Honor, OPPO, and vivo have also achieved significant growth in the Chinese market. The mobile phones of these brands have excellent performance in terms of technology, quality, and cost performance. Attracted the attention of a large number of consumers.

At the same time, the share of mobile phones of international brands such as Apple, Samsung, and Sony in the Chinese market has also been affected to a certain extent and they are facing fierce competition.

In response to changes in the market situation, Apple has launched a series of new mobile phones in 2024, including iPhone 15, iPhone 15 Pro and iPhone 15 Max, in an effort to boost sales through product innovation.

However, although the new mobile phones have been upgraded in terms of performance, camera and display, the high price still prohibits many consumers. In addition, Apple's poor performance in software updates and maintenance has also caused some consumers to lose confidence in it.

But the main reason is that although the iPhone 15 series has been innovative in some aspects, the overall changes have not been much, and consumers have had a mediocre response to it.

This further increases Apple’s competitive pressure in the Chinese market. Many users even complain that you can’t even tell the difference between the iPhone 14 series and the iPhone 15 series from the front.

In early 2024, in order to further expand market share, domestic mobile phone brands have increased investment in technological innovation, brand marketing and channel expansion.

Honor, OPPO, vivo and other brands have also actively cooperated with major e-commerce platforms and launched various preferential activities to attract more consumers to purchase.

In addition, these brands have also increased the layout of offline stores and increased the brand's exposure in the minds of consumers. Among them, Honor and OPPO released two new flagship mobile phone products at the beginning of 2024, namely the Honor Magic6 series and the OPPO Find X7 series.

The competition in China’s mobile phone market will be extremely fierce in 2024. Domestic mobile phone brands have gradually occupied a dominant position in the market by virtue of their advantages in performance, design and price.

International brands such as Apple and Samsung are facing continued decline in market share. In such a market environment, major mobile phone brands need to continue to innovate, improve product quality and optimize price strategies to adapt to consumer needs and compete for market share.

At the same time, domestic mobile phone brands continue to increase investment in research and development and launch innovative products. For example, Honor Mobile has launched the Magic6 series of mobile phones equipped with Eagle Eye cameras, which enables seamless shooting of high-speed moving objects with mobile phones.

OPPO has launched the OPPO Find X7 series of mobile phones equipped with AI large models, optimizing the user experience through AIGC elimination and other functions. These innovative measures make domestic mobile phone brands more competitive in the market.

In general, since 2023, domestic mobile phone brands such as Honor mobile phones, OPPO mobile phones, and vivo mobile phones have gradually risen in the Chinese market, while the market share of Apple smartphones has shown a downward trend.

In the future, as domestic mobile phone brands continue to grow, Apple’s competitive pressure in the Chinese market will become increasingly intense.

In fact, among Chinese consumers, the current product influence of iPhone should be at its peak during the period from iPhone How attractive.

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