Kuaishou Lightning Returns, Special Announcement on Platform Return Guarantee!

php editor Yuzi reminds: Kuaishou issued a lightning return announcement, emphasizing the platform’s special return guarantee. Consumers can feel more confident when shopping, and merchants’ services are more secure. The lightning return policy supports consumer rights and enhances the credibility of e-commerce platforms.

1.1 Purpose and Basis

In order to improve the shopping experience of platform consumers and ensure the after-sales experience of some "high-quality platform users", according to the "Kuaishou Store After-sales Service Management Rules" https:// edu.kwaixiaodian.com/rule/web/detail?id=Sv0VyzDVFi hereby issues this special announcement. Please see "3.11 Lightning Return" for details.

1.2 Scope of application

This specification applies to all merchants on the platform (except customized and virtual category products)

1.3 Function definition

The platform is based on users historical transaction behavior, and proactively ensure the refund experience of some “high-quality platform users”. In addition to virtual product orders, for products that support 7-day no-reason returns, and the order also meets the service conditions specified by the platform, the system will automatically agree to the user's return application and send the merchant's return address to the user.

1.4 Service Conditions

If a consumer applies for a return or refund, and the following conditions are met at the same time, the system will automatically review and approve the return application and send the merchant's return address to the consumer:

1.4.1 Ordered goods support 7-day no-reason returns and exchanges

1.4.2 The user initiates an application within 7 days from the next day after the logistics receipt

1.4.3 The reason for applying for a refund is the user Subjective reasons (including "7-day no-reason return and refund" and "don't like, don't want, wrong photo, too many photos")

1.4.4 Order amount ≤ 1,000 yuan

1.4. 5 Except for customized and virtual product orders

1.5 Merchants’ benefits

① Saving manpower: Helps merchants save labor costs for returns and refunds review, improve work efficiency

② Improve stores Experience points: Reduce the rate of return and refund complaint disputes, shorten the processing time of store returns and refunds, and improve store experience points;

③ Shorten the time of returns and refunds: Improve the speed of returns and refunds, and shorten the time for store returns and refunds. duration.

1.6 Risk Warning

After the system is approved, the merchant's return address will be automatically sent to the consumer (the system obtains it from the merchant's address database). This may occur because the merchant fails to set the correct return address in time. The loss shall be borne by the merchant.

Merchants should set the correct return address in advance. For specific methods, please see the "FAQ Q6" below

1.7 Special Notice

(1) The platform has the right to determine the return address according to the store and / Or the consumer’s transaction history and other factors determine whether a specific order can enjoy this service, and has the right to restrict or cancel the qualification of consumers who abuse this service to obtain this service;

(2) The platform has the right to operate and Factors such as service quality, merchant renewal status, the industry and classification of the product, etc., determine whether a store is allowed to activate this service and whether specific products (except virtual products) support this service.

2. Frequently Asked Questions

Q1: What is "Lightning Return"?

[Lightning Returns] is to improve consumers’ shopping experience. For some platform “high-quality users”’s return and refund applications that meet the “seven-day no-reason return” condition, the platform automatically agrees to their applications (only agrees Apply). Effectively improve the review speed, shorten consumers’ waiting time for review, and improve user experience.

Q2: When an order meets what conditions will a "flash return" be executed?

If the consumer applies for a refund and the following conditions must be met at the same time, the system will automatically pass the review and send the merchant's return address to the consumer:

① Ordered goods support 7-day no-reason returns

② The user initiates an application within 7 days from the day after the logistics receipt

③ The reason for applying for a refund is the user’s subjective reason (including “return and refund without reason within 7 days” and “don’t like it, don’t want to”) Wanted, wrong shot, too much shot")

④ Order amount ≤1,000 yuan

⑤ Customized and virtual product orders excluded

Q3: How does a merchant activate or close "Lightning Returns" ”?

[Lightning Return] is the basic guarantee rule of the platform and does not support merchants to turn it on or off independently. The platform has the right to decide whether an order supports this service based on factors such as store operation and service quality, merchant performance, the industry and classification of the goods.

Q4: What are the "benefits" of "Lightning Return"?

Save manpower: Help merchants save return and refund review labor costs, improve work efficiency

Improve store experience points: reduce the rate of return and refund complaint disputes, and shorten the processing time of store returns and refunds , improve the store experience score;

Shorten the return and refund time: Improve the return and refund speed and shorten the store return and refund time.

Q5: How to check the after-sales orders that have implemented "Lightning Return"?

After-sales orders hit by [Lightning Return], the after-sales order will prompt "The user is a high-quality user of the platform, and the order complies with the "Lightning Return" rules. The platform has reviewed and approved the user's return and refund application."

Merchant can filter out the corresponding orders by clicking "Execution Strategy - Platform Agree to Return" on the after-sales workbench.

Q6: How to set the return address

①Set the default return address

Kuaishou Store Backstage-Order-Address Management-Return Address-Add Return Address

②Set multiple return address strategy: suitable for merchants with multiple return warehouses

Kuaishou Store Backstage - Orders - Address Management - Multiple Return Address Strategy - New Return Address Strategy

*Merchant can set the corresponding return address based on the buyer's delivery address or based on the product.

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