Huawei mobile phone sales surged 64% in early 2024, while Apple OV both experienced double-digit declines

According to the latest China smartphone weekly sales tracking report released by Counterpoint Research, in the first six weeks of 2024, overall smartphone sales in China fell by 7% year-on-year. It is worth noting that major manufacturers such as Apple, OPPO and vivo have experienced double-digit declines in sales. In sharp contrast, Huawei's mobile phone sales increased significantly by 64%, which was mainly attributed to the hot sales of the Mate60 series. This data shows consumers' high recognition of the Mate60 series of products, boosting the growth of Huawei mobile phones in the Chinese market. Although the overall market declined, Huawei's performance during this period was quite impressive, demonstrating its competitive strength and market appeal in the field of smartphones.

Huawei Mate60 Pro

Apple iPhone sales performed poorly in the first few weeks of the year, falling 24% due to fierce competition and January 2023 Extraordinarily high sales base. Mengmeng Zhang, senior analyst at Counterpoint Research, said: "First of all, it faces fierce competition in the high-end market from the strong return of Huawei, and at the same time it is squeezed by aggressive pricing from manufacturers such as OPPO, vivo and Xiaomi. In addition, although the iPhone 15 is an excellent device, but there is no significant upgrade compared to the previous version, so consumers have no intention of replacing it for the time being."

2024 vs China's weekly smartphone sales share and growth in the first six weeks of 2023

According to reports, the unusually high sales in the first six weeks of 2023 were due to production issues in December 2022, which caused a large number of replacement needs to be postponed to 2023 In January of this year, the negative impact on the year-on-year comparison was amplified. The Huawei Mate60 series continues to attract and meet strong market demand, becoming one of the few bright spots at the beginning of this year.

"Consumer confidence needs to rise to stabilize the market, but given everything that is happening now, it will be a difficult challenge," said Ivan Lam, senior analyst at Counterpoint Research. For Apple, there is more room for maneuver in the short term. This weekend's aggressive promotions are one example." Overall growth will continue to be negative.

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