Apple has proposed more than 5 car design plans, Cook favors private jet-style seats

Recently, the global technology giant Apple announced the cancellation of its electric car manufacturing plan, a move that has attracted widespread attention around the world. According to well-known technology reporter Mark Gurman, Apple has proposed at least five different electric car designs, including a product similar to the Los Angeles electric car company Canoo, as well as many other concept models with revolutionary features. Although Apple CEO Cook had a soft spot for one of the designs (sliding doors, self-tinting windows, private jet-like seats, big-screen TVs, white sidewall tires), in the end these ambitious designs The plan was still shelved.

Imaginary picture of Apple car

According to CNMO’s understanding, in the automotive industry, Apple’s entry had high hopes, believing that it could bring about disruptive changes. . During the development process, Apple's car team developed a series of new technologies, including a system that displays turn-by-turn navigation on the windshield and sunroof technology that uses special polymers to reduce solar heat.

The design team led by Apple’s former design director Ive also designed a concept car similar to a European minivan. This car has six windows, a curved roof, and no steering wheel. It is expected that It will be controlled through Apple's virtual assistant Siri.

Analysts believe that Apple’s cancellation of its car-building plan may be based on multiple considerations, including market competition, cost budget, technology maturity, and the company’s strategic focus. As a technology company focusing on consumer electronics, Apple's decision to enter the automotive industry needs to take into account the synergy with existing businesses and the impact on the company's overall strategy.

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