Douyin's word-of-mouth reputation has dropped, is it recommended to stop broadcasting? How to go back up?

php Xiaobian Yuzai’s Douyin reputation score has recently dropped, which has attracted widespread attention. Some people suggest that the broadcast should be stopped. How should we deal with this situation? How to get your reputation points back up? In this article, we will delve into the reasons why Douyin’s word-of-mouth score has declined, as well as targeted solutions.

Cause analysis:

In some cases, Douyin’s handling of the incident was considered to lack timeliness and appropriateness, which led to the further deterioration of the negative trend of public opinion.

Lack of platform specifications: Some illegal or low-quality content is circulated on Douyin, which seriously affects user experience and word-of-mouth evaluation.

Internet Yanhuang mentality: The Internet Yanhuang mentality has gradually become a social problem. People are more likely to focus on and promote negative things, while ignoring the positive and uplifting content on Douyin.

Methods to improve word-of-mouth scores:

Strengthen content review: Increase the review of content on the Douyin platform, strengthen system construction, and try to block low-quality, illegal and even uncomfortable content as much as possible content to create a safer and healthier environment for users.

Strengthen public relations and crisis management capabilities: Enhance sensitivity to events and improve crisis response capabilities. Respond to user concerns in a timely manner and take appropriate measures to mediate and resolve issues to reduce negative impacts.

Create positive content: Encourage users to upload high-quality, positive content, and promote the Douyin community to form a good interactive atmosphere and spread values.

Stimulate user participation: Enhance user participation and improve user satisfaction and loyalty by organizing attractive activities and conducting user interactions.

Strengthen the user feedback mechanism: establish a smooth user feedback channel, collect and respond to user opinions and suggestions in a timely manner, continuously improve the platform and services, and enhance user stickiness.

End: As a popular short video platform, Douyin has recently encountered the problem of word-of-mouth division, but this does not mean that the platform cannot turn around the situation. By strengthening content review, strengthening public relations capabilities, creating positive content, stimulating user participation, and strengthening user feedback mechanisms, Douyin can gradually improve its reputation score and restore users' trust and love. Only through continuous improvement and emphasis on user experience can Douyin develop better and win long-term success.

Douyin has recently encountered the problem of bad word-of-mouth. The reasons include improper handling of incidents, lack of platform standards and the Internet's inflammatory mentality. In order to improve its reputation score, Douyin should strengthen its content review, public relations capabilities, positive content creation, user participation incentives and user feedback mechanisms. By improving the platform environment and promoting positive content, Douyin can re-establish a good reputation and further enhance user satisfaction and platform value.

The above is the detailed content of Douyin's word-of-mouth reputation has dropped, is it recommended to stop broadcasting? How to go back up?. For more information, please follow other related articles on the PHP Chinese website!