Will Sony mobile phones be delisted? Sony: It is operating steadily and is full of expectations for future development

In recent years, Sony has gained a lot of attention in many domestic fields and has a high market share in cameras, game consoles, high-end TVs, headphones and other fields. But there are exceptions. Sony's mobile phone business has been in trouble, and its sales performance has been unsatisfactory.

On March 5, blogger @sunniton broke the news that Sony may reduce its Xperia smartphone business and may even withdraw from the Chinese mainland market. This revelation aroused the attention and heated discussion of many netizens.

According to relevant media reports, there were rumors some time ago that the number of countries and regions where Sony Xperia 1 VI will be sold will be reduced. Originally, Japanese media speculated that it would no longer be available in North America. It seems likely that it will not be released on the market until now.

Sony China also responded to this rumor in a recent interview with the media. According to Sina hot reports, Sony China responded: "Sony's many businesses, including the mobile phone business, have Our business in China is operating steadily. China is one of Sony's most important overseas markets, and we are full of expectations for our future development in China."

Sony's Xperia mobile phone has undergone many upgrades in China, and The latest Sony Xperia 5 V was officially released in September last year and is positioned as a small-sized, high-performance Vlogging phone.

In the Hengping review where we have done many mobile phone images, some friends have mentioned the Sony Xperia series models in the barrage and comment area, which can also be seen This series of models still attracts a lot of attention.

So why is it that everyone is not surprised when it is reported that Sony Xperia models are about to be delisted?

In fact, the sales volume of this series of models has been declining year by year in recent years. Around 2013, Sony’s Xperia mobile phone attracted a lot of consumer attention and purchases at the time with its slender and unique body design and camera-level image performance.

In recent years, Sony’s Xperia series models have also been continuously updated, launching models in multiple grades, hoping that their products can cover more Consumers with different budgets, but obviously sales are not as expected.

It can be seen from the sales data statistics of the previous two years by the data agency that the domestic market has basically been occupied by several well-known manufacturers, and Sony’s sales can only be attributed to for "Others".

In overseas markets, the market is dominated by models from Apple and Samsung. Sony’s model sales still cannot enter the list, so everyone is concerned about this time. I wasn’t surprised by the news of Sony’s delisting.

Why are the sales of Sony Xperia series models not as good as expected? You can refer to Sony’s previous generation flagship Sony Xperia 1 V.

Analysis can be found that this model has absolute strength in design, imaging and screen. It is also equipped with the flagship platform Snapdragon 8Gen2 and weighs only about 187g.

Although this model is very powerful in terms of parameters and image performance, some details still need to be adjusted.

First of all, it is a 4K resolution screen. The power consumption of the screen is somewhat high, and the ratio of 21:9 will cause a big problem when watching daily videos. black border.

The second is pricing. As a model whose price is still over 7,000 yuan after a discount of 1,000 yuan, it needs stronger product strength and ecosystem to compete with brands such as Apple and Huawei. .

Finally, there are system issues often mentioned by previous generations of Sony Xperia users. Although Sony has announced cooperation with domestic manufacturers in the past two years in the hope of bringing better local adaptation, Judging from the feedback, it still needs to be strengthened.

From the relevant revelations to Sony China’s response, we can see that Sony still wants to perform better in the domestic market. As for the follow-up products, interested friends still need to pay attention.

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