2023Q4 global mobile phone production report: Apple ranked first with 23.3%, Samsung ranked second with 15.9%, and Xiaomi ranked third with 12.8%

According to news on March 12, according to a report recently released by TrendForce, global smartphone production in the fourth quarter of 2023 was 337 million units, a year-on-year increase of 12.1%, ending eight quarters of year-on-year decline.

Global smartphone production in 2023 will be 1.166 billion units, a year-on-year decrease of 2.1%. Looking forward to 2024, although there will be no pressure on channel inventory compared with 2023, the market recovery remains to be seen. The development of the mobile phone industry is currently focusing on AI applications. Cooperation between major processor manufacturers and brands will accelerate the popularity of AI-empowered smartphones. Broken down into brands, the attached report content is as follows:

Apple

Benefiting from the launch of the new iPhone 15 series, Apple’s fourth quarter production volume was approximately 78.5 million units, a month-on-month increase of 58.6%, ranking first; the annual output was 223 million units, a year-on-year decrease of 4.2%. Since Apple and Huawei overlap in China’s domestic high-end customer market, facing Huawei’s comeback, the future sales market in China will face great challenges.

Samsung

Samsung (Samsung) was in the sales transition period of flagship phones in the fourth quarter, so its output was approximately 53.5 million units, a decrease of 11% from the previous quarter, ranking second; the annual output was 229 million units, year-on-year. A decrease of 11.3%. It is worth noting that Samsung’s smartphone market share has also dropped to 19.6% in 2023. Although it continues to retain the top market share, its advantage over second-placed Apple has narrowed to only 0.5 percentage points. .

小米

Xiaomi (including Xiaomi, Redmi, POCO) produced approximately 43.1 million units in the fourth quarter, a month-on-month increase of 0.7%, ranking third; the full-year output was 147 million units, a year-on-year decrease of 6.1% .

OPPO (including OPPO, realme, OnePlus)

OPPO (including OPPO, realme, OnePlus) produced approximately 40 million units in the fourth quarter, an increase of 3.4% from the previous quarter, ranking fourth among all Annual output was 139 million units, a year-on-year decrease of 4.1%.

vivo (including vivo and iQOO)

vivo (including vivo and iQOO) produced approximately 25.5 million units in the fourth quarter, a month-on-month increase of 4.1%, ranking sixth. The annual output was 93.5 million units, year-on-year. A decrease of 2.9%.

Transsion (including TECNO, Infinix, itel)

Transsion (including TECNO, Infinix, itel) produced approximately 29.5 million units in the fourth quarter, an increase of 11.3% from the previous quarter, and the annual output exceeded 90 million for the first time This is a major milestone, with a year-on-year growth of 46.3%, and its quarterly and annual rankings have been raised to fifth in the world.

The above is the detailed content of 2023Q4 global mobile phone production report: Apple ranked first with 23.3%, Samsung ranked second with 15.9%, and Xiaomi ranked third with 12.8%. For more information, please follow other related articles on the PHP Chinese website!