Vision Pro must enter China! Apple announces expansion of applied research labs in China

News on March 12, according to domestic media reports, Apple announced the expansion of its applied research laboratory in China to support product manufacturing. The company will enhance the capabilities of the Shanghai research center to improve the reliability and quality of all product lines. and material analysis support.

Judging from Apple’s actions, Vision Pro must be introduced into the Chinese market.

According to Apple, Apple will also open a new applied research laboratory in Shenzhen to provide stronger support to employees across the region and deepen cooperation with local suppliers. This new laboratory will enhance testing and research capabilities for iPhone, iPad, Apple Vision Pro and other products.

Apple has invested more than 1 billion yuan in its applied research laboratory, and this investment will continue to grow with the addition of new facilities in Shenzhen.

For Apple, whether Vision Pro can be sold in China may depend on Huawei's attitude.

In the Chinese market, Huawei has successfully registered the "Vision Pro" trademark as early as May 16, 2019, and the exclusive right period is from November 28, 2021 to November 27, 2031. Products covered by trademark exclusive rights include LCD TVs, head-mounted virtual reality devices, radio equipment, etc.

So if Apple wants to sell Vision Pro in the Chinese market, the first is to spend money to settle with Huawei and buy the trademark, and the other is to change the name of its "Vision Pro". Judging from the current situation, it should The second route is more appropriate.

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