Apple has made another major concession in the EU and will allow users to download iPhone apps through the web for the first time

According to news on March 12, Apple today announced three new regulations for EU developers, giving developers more freedom, including distributing applications directly through web pages and designing independent in-app promotions.

Last week, Apple has allowed users in the EU to use third-party app stores in the iOS 17.4 version. This means that in addition to the Apple App Store, third-party organizations can also provide app store services, including both It can include self-operated applications or provide works from other developers. However, Apple currently only allows third-party app stores to provide only its own apps. For example, game studios can now create their own app stores and only provide home-developed games in their stores. Developers can now also freely design the interface for in-app promotions, discounts and offers to guide users to their websites to complete transactions. Link design templates previously provided by Apple are now optional. Additionally, developers who meet certain criteria will soon be able to distribute apps directly through their websites. These criteria include being a member of Apple's Developer Program for more than two years, having at least one million first-time installs on the EU App Store in the past year, and committing to comply with subsequent regulations, such as publishing a transparent data collection policy. Apps distributed via the web are still subject to Apple's notarization requirements and can only be installed from domains registered with App Store Connect. Authorized developers will have access to additional API interfaces to simplify web application distribution, system function integration, backup and recovery, and other operations. Web delivery will be available in a software update later this spring, and will be the first time iOS users can download apps directly from websites. It should be noted that these new regulations are part of Apple’s compliance with the EU’s Digital Market Act (DMA) and only apply to the EU.

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