Global sales of Samsung Galaxy S24 series soar, AI function becomes new highlight

News on March 12, Samsung launched Galaxy at the beginning of the year The S24 series of mobile phones has achieved significant sales growth globally. According to data from market research company Counterpoint Research, from January 28 to February 17, Galaxy S24 global sales compared to Galaxy in the same period last year The S23 series achieved 8% growth. This growth trend is particularly obvious in the Korean domestic market, where sales increased by as much as 22% year-on-year. At the same time, sales in Western Europe also showed a strong upward trend, increasing by 28%, mainly due to strong bookings in countries such as the United Kingdom, Germany and France. The US market also performed well, with sales increasing by 14%.

In sales data, the top model S24 Ultra accounted for 52% of total sales, showing consumers' favor for Samsung's high-end products. Followed by S24, accounting for 27% of sales, and S24 Plus accounting for 21% of the market share. This series of mobile phones are Samsung’s first products equipped with AI functions, bringing users a new smart experience.

According to the editor’s understanding, the “Galaxy AI" functions not only include client-side AI functions, but also provide a comprehensive experience of cloud AI. These functions cover real-time language translation and can be used seamlessly in messages and voice calls, providing users with a convenient cross-language communication method. . In addition, this function can also summarize web pages and notes to help users quickly obtain key information. Image and video editing functions based on generative AI provide users with more possibilities in content creation.

Samsung’s promotion strategy for Galaxy AI is very clear. They have announced that by the end of 2025, Galaxy AI functions will be provided free of charge to all supported Samsung Galaxy devices. The head of Samsung Electronics’ MX division further emphasized that the company’s focus this year is Let more users experience AI capabilities without considering monetizing the Galaxy AI business. This strategy will help consolidate Samsung's leading position in the global smartphone market.

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