Cui Jushan, the newly appointed president of the Korean Display Industry Association and CEO of Samsung Display: South Korea still aims to regain the world's No. 1 display position in 2027

According to Korean media ETnews, Samsung Display CEO Choi Ju-sun recently took office as the president of the Korea Display Industry Association and said that South Korea is expected to regain its leading position in the global display market in 2027.

Cui Zhoushan believes that the specific situation will depend on the sales volume of the LCD market. Currently, Chinese companies dominate the LCD market, but they are also aware of the limitations of this traditional display technology. Turn to OLED.

The Samsung Display CEO saidThe display technology generation gap between Chinese and Korean companies is gradually narrowing. It is currently about one to one and a half years, so all parties in the Korean display industry are involved. Investors must concentrate their efforts and work together to attract more outstanding talents.

According to his opinion, with the release of Apple’s OLED iPad Pro this year, IT-use (tablets, notebooks) OLED will become the next hot spot in the display industry, and Apple’s new product The screens will be supplied entirely by two Korean companies, Samsung and LG.

As the size of display panels increases, the technical requirements for the use of OLED panels in the IT field continue to increase, and Samsung Display will work hard to ensure that it maintains a competitive advantage in this market environment.

Currently, only about 2-3% of IT products use OLED panels. Compared with the smartphone market, it will still take time for OLED to be widely used in IT products. However, Cui Zhoushan believes that the penetration rate of OLED panels in the IT field is continuing to grow.

According to a report from this website yesterday, Samsung plans to launch a notebook OLED panel with a peak brightness of 1,000 nits at the end of this year or early next year. This move can be regarded as an important move to expand the IT OLED market.

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