Adjust integrates PC version of Google Play Games to unlock more cross-device marketing opportunities

Adjust, a leading measurement and data analysis company, today announced the integration of the PC version of Google Play Games. This move not only creates an industry first, but also becomes a key milestone in empowering game application developers, marketers and studios, and also enables cross-platform The delivery and monitoring of marketing promotion activities are easier, smoother and more efficient. By adding the Google Play Install Referrer API, Adjust can directly attribute installations to PC-side promotion activities, strengthening PC|host monitoring capabilities, helping application developers better understand channel performance, and find applications that attract the most from the Google Play Store user channels.

#The development and performance monitoring of cross-platform games have always been very difficult and require a lot of resources. Now, relying on the PC version of Google Play Games, Android game developers can publish Android applications on the computer web page, providing players with a more immersive and smoother cross-platform gaming experience. But how can we carry out efficient monitoring on the PC side? Adjust’s new integration is the answer marketers have been waiting for.

"Cross-device gaming is not only a coveted feature for players, but also a user acquisition channel with unlimited potential. Its rise has brought massive opportunities to mobile game developers." Gijsbert Pols, Director of Connected TV and New Channels at Adjust The doctor said, "After Adjust Android SDK integrates the Google Play Install Referrer API, developers can better adjust marketing strategies and broaden application coverage."

In a recent survey, as many as 71% of U.S. Respondents said they would be willing to download or purchase their favorite mobile games if they were ported to PC or console platforms. It can be seen that players’ demand for cross-platform gaming functions is becoming increasingly strong, and this demand is also driving Adjust’s unremitting efforts to continuously develop innovative and easy-to-use solutions.

Adjust’s direct integration with the Google Play Games for PC Play Install Referrer API opens up more growth opportunities for game app developers, marketers and studios, enabling seamless cross-platform gaming experiences and efficient monitoring , to promote continuous growth of ROI.

Relying on Adjust’s powerful PC | console monitoring solutions, marketers can carry out efficient and effective cross-platform monitoring, comprehensively cover players, and efficiently expand games. By measuring the actual impact of marketing campaigns on PC and console platforms, marketers can expand into new channels, optimize ROI, and get the most out of every penny of their budget.

"Today's consumers are willing to interact with ads and play our games on multiple platforms such as PC and mobile. Therefore, we also need attribution service providers that can cross devices and platforms ." said Robert Zhao, head of data analytics and marketing at Take Two Interactive Software, Inc., "Adjust supports multi-platform monitoring, has powerful reporting capabilities, and innovative monitoring tools for Google Play Games on PC, allowing us to streamline campaign management. Work, no matter which platform you are facing, you can confidently and accurately monitor game LTV."

Adjust Introduction

Adjust is a company owned by AppLovin (NASDAQ: APP), aiming to It helps massive applications achieve monitoring and business growth on multiple platforms, from mobile to connected TV, and is deeply trusted by marketers around the world. Whether it’s a fast-growing digital brand or a brick-and-mortar company testing the app waters, Adjust can help guide their app marketing journey. Adjust's powerful suite of measurement and analytics provides deep insights into marketing performance, key insights, and essential tools to help marketers achieve superior results.

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