Apple CEO Cook stands up for Porsche! New Taycan world premiere

Although Apple has given up its car manufacturing business, this has not stopped Apple CEO Cook from standing up for other automakers. On the evening of March 11, Porsche’s new Taycan made its global debut, and Apple CEO Cook also supported the event.

Cook stands for Porsche

Cook said: Congratulations to Porsche, congratulations to you and this great car The new car achieved a record lap time, which vividly illustrates that when an elite team explores new areas with a great vision, it can create amazing miracles. Porsche has always been recognized as a brand that pursues the ultimate, and our products can be a part of it, and we are delighted that Apple Vision Pro can recreate this exciting track experience in the virtual world.

2025 Porsche Taycan Turbo GT

The Porsche Taycan Turbo GT is the most powerful production car the brand has ever produced. In the premiere video, Porsche briefly shows off its customized Race Engineer Driving App for Vision Pro, which allows viewers to view laps from the driver's perspective, along with key statistics and a map of the track in 3D space .

In an interview with Porsche CEO Oliver Blume, Cook congratulated the automaker on the launch of the new car and highlighted the Vision Pro headphones The potential to "reimagine the track experience."

The CEOs pointed to the two companies’ partnership over the years, such as the Porsche app and Apple CarPlay integration. Porsche is often one of the first automakers to adopt and integrate Apple technologies, such as Apple CarPlay, the native Apple Music app, vehicle features in Apple CarPlay, and the next generation CarPlay experience. The brand even offers CarPlay-equipped audio systems that are compatible with classic Porsche vehicles from the 1960s. Still, it's unusual for Cook to appear in another company's launch video.

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