Canon announces its 2024 strategy: striving to be the absolute leader in the mirrorless camera market and expanding 3D imaging applications

Canon recently announced their 2024 corporate strategy, which highlights their goal to achieve absolute leadership in the mirrorless camera market within the next two years. This strategic plan was announced by Go Tokura, deputy general manager of Canon's Imaging Division, at the CP exhibition last month.

To achieve this goal, Canon plans to provide complete EOS R system product line, and actively expand the video user group, while continuing to provide support to professionals to strengthen its position in the mirrorless camera market. Although Canon already holds a leading position in the US interchangeable-lens mirrorless camera market, the company still hopes to further consolidate its market position to achieve the goal of "absolute leadership."

It is understood that although Canon has made certain progress in the mirrorless camera market, if it wants to maintain its competitive advantage, it still needs to deal with challenges from competitors such as Sony. Currently, Sony still maintains its leading position in the full-frame mirrorless camera market, which requires Canon to accelerate the pace of innovation and improve product performance and functionality to meet the growing needs of consumers. Canon needs to continuously optimize product lines, strengthen marketing strategies, and provide more attractive price strategies to retain existing customers and attract new customers. In the fiercely competitive

# In addition, Tokura also mentioned in his speech that Canon hopes to expand the role of its imaging technology from simply "shooting and viewing" to "experience and use". To this end, the company will promote the broadcast department to develop ultra-high-sensitivity cameras for "advanced surveillance", promote the film EOS department to develop remote control cameras, and integrate EOS The R series product line enters the fields of stereoscopic video and virtual reality. This strategy is in line with another of Canon's corporate goals over the next two years, which is to expand the application of its technology in the field of 3D imaging.

Canon has been working on VR for years and has launched the 5.2mm f/2.8 for EOS cameras The L double fisheye lens is specially used to capture the content of virtual reality headsets. However, with the rapid development of VR technology, Canon also realizes that it needs to constantly update its imaging technology to adapt to market demand. In an interview, Canon admitted that its current imaging technology is not yet capable of creating images suitable for Apple Vision. Pro headset content, which also shows that Canon still has room for further development in the VR field.

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