2024 ChinaJoy IP Licensing Exhibition Area (CJLE) is upgraded and unveiled to jointly promote cross-border integration and a new chapter in the industry

With the rapid development of the global entertainment industry, IP (intellectual property) licensing has become a new engine for industry growth. As one of the world's largest digital entertainment exhibitions, ChinaJoy has been actively promoting cross-border resource integration and industry integration development. In 2024, the ChinaJoy IP Licensing Exhibition Area (CJLE) will officially launch exhibition recruitment and will create a platform that collects diversified IP and stimulates innovative cooperation.

This year’s ChinaJoy IP Licensing Exhibition Area (CJLE) will be divided into two major areas, BTOB and BTOC, aiming to provide IP creators, brands and licensing agencies with a broader Display space and more precise docking opportunities.

The BTOB area will attract IP holders, authorized agents, brand owners, etc. from all over the world to jointly explore the commercial value and market potential of IP licensing. This will be an important place for cross-border cooperation and resource sharing, helping companies expand their business scope and maximize the value of IP.

The BTOC area is aimed at consumers and displays various IP-licensed products, including games, animations, trendy toys, models, cars, home appliances, cultural tourism, etc. Audiences will have the opportunity to experience the charm of IP up close, select their favorite licensed products, and have face-to-face communication with IP creators and brands.

It is worth mentioning that the 2024 ChinaJoy exhibition also specially added the ChinaJoy IP Conference. This conference will bring together the world's top IP creators, brands, licensing agencies and industry experts to discuss the development trends, market opportunities and the possibility of cross-border integration in the IP industry. Attendees will have an in-depth understanding of the latest developments in the IP industry, share cutting-edge ideas, and contribute wisdom and strength to industry development.

ChinaJoy IP Licensing Exhibition Area (CJLE) will adhere to the concept of "cross-border integration and innovation-driven", and provide services for the IP licensing industry through multi-dimensional displays and multi-angle discussions. Build an efficient and convenient communication and cooperation platform. We look forward to working with the world's outstanding IP manufacturers, brands, authorized agents, etc. to jointly promote the prosperity and development of the IP licensing market.

We sincerely invite friends from all walks of life to participate in the exhibition and share the unlimited business opportunities brought by ChinaJoy IP Licensing Exhibition Area (CJLE). Let us witness the brilliant future of the IP licensing industry at ChinaJoy in 2024!

Exhibition consultation

IP authorized exhibition area exhibition consultation

Mr. Guo: 13994082595

Bin.guo@howellexpo.net

Conference sponsorship Consultation

Mr. Zhao: 13718786084

Zhaoshen@howellexpo.net

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