Hisense officially announced that it has become the official partner of the 2024KPL Honor of Kings Professional League

DoNews March 14 news, on March 14, the 2024 China Home Appliances and Consumer Electronics Expo opened in Shanghai. Hisense officially announced that it would become the official partner of the 2024 KPL King of Glory Professional League and reached an agreement with the Chongqing Wolves King of Glory Division. strategic cooperation.

With the goal of actively exploring new lifestyles for young people, Hisense’s alliance with KPL and Chongqing Wolves is not only a brand cooperation, but also a support for the dreams and passions of the younger generation. At the same time, Hisense has also become the first home appliance company to sponsor KPL events.

Enter e-sports and open up a new map for sports marketing

From the first Chinese company to appear at the Australian Open to the European Cup and World Cup “No. 1 in China and No. 2 in the world”, it can be said that sports marketing is an important bridge for Hisense to communicate with consumers. In the finals of the Honor of Kings e-sports event at the 2023 Hangzhou Asian Games, the Chinese team won the first e-sports gold medal, marking a new chapter in e-sports. The in-depth strategic cooperation between Hisense and the KPL Honor of Kings Professional League also means Hisense sports marketing has entered a new stage.

#KPL, as a mobile e-sports event with a global audience and leading influence, creates the possibility for countless young people to become "kings". As a sponsor of international sports events for many years, Hisense has expanded sports marketing into the field of e-sports this time, stemming from its recognition of the value of competitive spirit; Hisense hopes to encourage more young people to bravely pursue their dreams and explore diversified definitions of "championship". Not only "first", but also "infinite possibilities".

"Hisense believes that champions should not be defined. Not being afraid of challenges and surpassing oneself is the common pursuit of Hisense and the young players of Honor of Kings." Hu Jianyong, Vice President of Hisense Group, said, "Hisense will cooperate with KPL Kings The Honor Professional League, Chongqing Wolves and global gamers work together to provide new youth who pursue championships and enjoy challenges with a scene experience that is more in line with young people’s lifestyles.”

Scenario empowerment, to help upgrade the KPL event experience

When scenarioization becomes the future of the home appliance industry, consumers’ demand for home appliances is becoming more and more personalized and diversified. "'Integrating people-oriented technology into life and allowing people to enjoy every moment of happiness' is the value proposition of the Hisense brand. Providing more users with products and solutions that meet scenario and value needs is the original intention of Hisense's technological innovation and industrial layout. It is also the core of Hisense’s ‘people-oriented technology’ brand value,” said Hu Jianyong. At the official announcement site, the new Hisense "God of War" series of home appliances officially designated by KPL in 2024 made a dazzling debut, providing an immersive game viewing solution around the core scene of family game viewing, creating a championship experience with championship quality.

With the advancement and popularization of AI technology, e-sports will further evolve into a virtual ecosystem with a more realistic experience. Hisense, as a leader in global display technology and big data applications Technology companies with deep roots will work with leading partners such as the Honor of Kings Professional League to jointly promote technological innovation, scene innovation and experience upgrades.

Join hands with KPL to open up a new generation of global market

In overseas markets, Hisense adheres to "going overseas with its own brands" and "going overseas with high-end products", optimizing the global industrial layout, and using sports event marketing to enhance the brand power, channel power, and product power. Omdia data shows that in 2023, Hisense TVs shipped 26.11 million units globally, ranking second in the world, with a year-on-year growth of 6.4%, and the fastest growth among the world's top five brands for two consecutive years.

The cooperation between Hisense and KPL is not only a two-way choice between the two parties committed to globalization, but also a union of Chinese voices in the world. Xiao Yang, senior director of Tencent Interactive Entertainment Tianmei Esports Center, said, "As a global brand, Hisense has accumulated rich overseas experience on international stages such as the World Cup and European Cup. We look forward to Hisense's global vision and experience to help KPL events become more successful." Let more players feel the charm of the KPL Honor of Kings Professional League." It is understood that in the future, Hisense will join hands with KPL to bring a new e-sports scene experience and lifestyle to players around the world, and jointly open up a new generation of global markets.

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