Global workstation shipments buck the trend in Q4 2023, and Dell continues to lead the market

According to the latest market research report released by International Data Corporation (IDC), in the fourth quarter of 2023, global shipments of desktop and mobile workstations reached 1.85 million units, a year-on-year increase of 6.1%. This growth trend successfully reversed the previous five consecutive quarters of declining shipments.

Looking back on 2022, due to the impact of the COVID-19 epidemic, global workstation shipments exceeded 7.6 million units. However, as the epidemic gradually came under control, the workstation market suffered a double blow from weak demand and channel inventory in the first half of 2023, causing the market to shrink sharply. However, in the second half of the year, the market trend began to stabilize as demand for mainstream mobile workstations and entry-level fixed workstations gradually improved.

Despite this, shipments for the whole of 2023 still fell by 8.8% year-on-year. This decline ranked second to last in IDC's historical monitoring data starting in 2008. In a fiercely competitive market, Dell continues to maintain its leading position with its stable performance. Although Dell's shipments declined slightly in the fourth quarter of 2023, the overall full-year performance was still better than the market average.

HP Inc. struggled to meet market expectations through mid-2023, but in the fourth quarter sales grew as channels began restocking its entry-level systems. Lenovo Group, meanwhile, achieved growth of more than 11% in the fourth quarter, despite continued weakness in the Chinese market.

Looking ahead, IDC predicts that workstation shipments will grow 5.2% in 2024 as the market replenishes inventory and prepares for refresh projects. This growth momentum is expected to continue until 2025, when the growth rate will reach 7.9%. However, by the end of 2025, with Windows With the end of the 11 migration sprint, growth may slow down a bit. However, the market's five-year compound annual growth rate (CAGR) will still reach 2% during the forecast period of 2022-2028, demonstrating the long-term growth potential of the workstation market.

In the context of the gradual recovery of the global economy, the competitive landscape of the workstation market is undergoing significant changes. Major manufacturers need to continuously innovate and adjust their strategies to adapt to market changes and meet user needs. As technology continues to advance and application scenarios continue to expand, the workstation market will also face more development opportunities and challenges. This development trend prompts companies to constantly seek ways to improve product performance and enhance user experience to stand out in the fierce market competition. Therefore, innovation and flexibility will become key factors for enterprises to achieve competitive advantage. At the same time, as digital transformation accelerates, the workstation market will face more changes and opportunities, and needs to continuously adjust strategies to adapt to the new development pattern. This will prompt

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