How much does a Tiktok open-screen advertisement cost per day? How many seconds is the ad?

php editor Youzi will give you the answer: The price of Douyin's open-screen advertisements ranges from about 100,000 yuan to 500,000 yuan a day. The specific cost depends on the advertising space, time period and audience. factors such as scale. The duration of an open-screen advertisement is generally 3 seconds to 5 seconds. This short period of time needs to attract the user's attention and display the core selling points of the product or service. Open-screen ads have a huge amount of exposure on Douyin, which can help companies quickly attract users' attention and increase brand awareness.

1. How much does a Douyin open-screen advertisement cost per day?

It needs to be clear that the price of Douyin's open-screen advertisement is not fixed, but is determined by multiple factors. One of the most important factors is time. On Douyin, the time period of each day is different, and the exposure effect of advertisements is also very different. According to statistics, Douyin users are more active between 7 a.m. and 9 a.m. and between 8 p.m. and 10 p.m., so advertising costs during these two time periods tend to be higher.

The length of the ad also has an important impact on the price. Douyin open-screen ads usually last 3 to 6 seconds. Considering the characteristics of Douyin’s short videos, longer ads may bore users, so most advertisers prefer to choose 3 or 4 seconds of ad duration. But longer ad durations often also result in higher delivery costs.

The advertiser's budget and bidding situation will also have a direct impact on the price of Douyin's open-screen ads. If advertisers have sufficient budgets and are willing to pay high prices to compete, then they will have more opportunities to obtain better advertising positions and exposure on Douyin. For small businesses or individual advertisers with limited budgets, they may need to work on bidding strategies to ensure the best results within their limited budget.

2. How long does it take for Douyin to open a screen advertisement?

On the Douyin platform, the playing time of open-screen advertisements is usually between 3 seconds and 6 seconds. Compared with traditional TV advertisements or advertising forms on other platforms, the length of Douyin's open-screen advertisements is relatively short. This is also out of consideration for user experience. After all, as Douyin is a platform that mainly focuses on short videos, users usually prefer ads that are concise, lively, and creative.

The short advertising duration also presents certain challenges and opportunities for advertisers. In such a limited time, how to accurately convey brand information, attract users' attention and arouse their interest has become a difficult problem that advertisers need to face.

Therefore, to create a wonderful 3- to 6-second advertisement requires not only sufficient creativity and talent, but also an in-depth understanding of the target audience. Advertisers need to understand what kind of people their target audience is, their interests, hobbies, consumption habits, etc., in order to resonate with users and stimulate their desire to purchase in just a few seconds.

The above is the detailed content of How much does a Tiktok open-screen advertisement cost per day? How many seconds is the ad?. For more information, please follow other related articles on the PHP Chinese website!