Blogger says the price increase of Xiaomi Civi series is inevitable, but the configuration will not be "castrated"

Recently, CNMO noticed that a digital blogger posted an article saying that the price increase of Xiaomi Civi series is a foregone conclusion. The previous success of Xiaomi 13/14 series has laid a solid foundation for Xiaomi brand premium. Since the launch of Xiaomi Mi 14 Ultra, the phenomenon of Xiaomi brand premium has become more and more obvious, and the Civi series will naturally follow this trend. But it is worth noting that Xiaomi will not use its brand premium to reduce product quality or pursue unreasonable profits. On the contrary, they prefer to invest this premium into more costs to improve the quality of software and hardware, thereby providing users with a better experience.

#The blogger also said that the success of Xiaomi brand premium is undoubtedly a good thing for Xiaomi. After three or four years of hard work, starting with Xiaomi Mi 10, Xiaomi has finally succeeded in getting rid of its "low-end goods" brand image. In this transformation process, the Redmi series has played an important role. Redmi has successfully attracted the low-end user group that originally belonged to Xiaomi, giving Xiaomi more room to hit the high-end market. Xiaomi's increased profits also provide more impetus for its technology research and development and improvement of corporate value.

It is reported that Xiaomi’s upcoming Civi 4 will be the first to be equipped with the Snapdragon 8s Gen3 mobile platform, with significant performance improvements. Currently, among Xiaomi mobile phones, only a few models such as the Xiaomi 14 series and the Redmi K70 Pro are equipped with the same processor. This shows that Xiaomi intends to improve the positioning of the Civi 4 series. It is expected that the Civi 4 series will not only shine in the offline market, but also show strong competitiveness in the online market.

In addition to the significant jump in performance, Xiaomi also plans to introduce advanced satellite communication technology and Leica imaging system into the Civi 4 series, which means that the Xiaomi Civi 4 series will become the first After the 14 Ultra, it is Xiaomi’s second phone with satellite communication capabilities.

If the configuration of Xiaomi Civi 4 has indeed achieved significant improvements compared to models in the same range, then the moderate increase in its price can be said to be reasonable. After all, higher-level hardware configurations and richer functional features require more R&D investment and more sophisticated manufacturing processes to support them.

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